Business Details
We have served as Boston's premier wedding dress destination for 22 years, building a reputation for curated excellence. Our award-winning salon carries an exclusive selection of designer bridal gowns, bridesmaid dresses, and accessories tailored to the modern bride. We partner with renowned designers such as Kelly Faetanini, Jenny Yoo, and Watters to offer couture quality at accessible price points up to $8,000. Our dedicated consultants provide personalized, one-on-one appointments in an intimate, upscale environment free from high-pressure sales tactics. We specialize in creating a relaxed shopping experience where the bride's unique vision and comfort guide every decision. Our bridesmaid collection features the complete Jenny Yoo line, allowing us to mix and match silhouettes for every body type and personality.
We offer custom veils handcrafted in Vermont through the Miss Allaneous collection, ensuring meticulous attention to detail for each bride. We have earned Boston Magazine's "Best of Boston" for bridesmaid dresses eight times, most recently in 2024, reflecting our consistent quality. We now provide professional bridal gown cleaning and preservation services to protect cherished garments long after the wedding day. We operate strictly by appointment to guarantee individualized attention and an unparalleled level of service for every client. Our commitment to respect, courtesy, and transparency defines every interaction from initial booking to final dress delivery.
We offer custom veils handcrafted in Vermont through the Miss Allaneous collection, ensuring meticulous attention to detail for each bride. We have earned Boston Magazine's "Best of Boston" for bridesmaid dresses eight times, most recently in 2024, reflecting our consistent quality. We now provide professional bridal gown cleaning and preservation services to protect cherished garments long after the wedding day. We operate strictly by appointment to guarantee individualized attention and an unparalleled level of service for every client. Our commitment to respect, courtesy, and transparency defines every interaction from initial booking to final dress delivery.
Highlights and features
- We have 22 years of bridal retail experience in Boston.
- We carry exclusive designer lines priced at $8,000 or less.
- We carry the Jenny Yoo collection for all body types.
- We handcraft custom veils in Vermont using globally sourced laces.
- We won Boston Magazine's Best of Boston award eight times.
Services
Wedding Dresses
We curate designer wedding dresses from Kelly Faetanini, Jenny Yoo, and Watters, all priced at $8,000 or less. Brides enjoy private appointments with dedicated consultants who provide personalized guidance without high-pressure sales tactics. Our intimate salon showcases modern silhouettes and luxurious fabrics to help each bride find her perfect gown.
Bridesmaid Dresses
We carry the complete Jenny Yoo bridesmaid collection, offering diverse silhouettes, fabrics, and colors to suit every member of the bridal party. Our consultants expertly mix and match styles to flatter individual body types and personalities while maintaining a cohesive aesthetic. This personalized approach ensures each bridesmaid feels confident and comfortable in a dress they can wear again.
Custom Veils
We offer custom veils from the Miss Allaneous collection, handcrafted to order in a Vermont garden studio using globally sourced laces and trims. Each piece reflects meticulous attention to detail, blending natural inspiration with artisanal craftsmanship to complement the bride's unique vision. We accommodate 30-minute accessory appointments to ensure every veil perfectly matches the gown and completes the bridal look.
Gown Cleaning & Preservation
We now provide professional bridal gown cleaning and preservation services to protect cherished wedding dresses long after the celebration ends. Our specialized process safely removes stains and prevents fabric yellowing, ensuring the gown remains pristine for future generations. Brides can trust our expert care to preserve the integrity and beauty of their most treasured garment.
Bridal Fittings
We provide fitting guidance with a DIY measurement guide for accurate home measuring using a flexible tape measure. This convenient option eliminates the need for in-store visits or external tailors, ensuring accurate sizing for every dress order. Our team supports brides throughout the process to guarantee a perfect fit for both wedding gowns and bridesmaid dresses.
Reviews (6)
Abigail S.
Jun 30, 2022
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I had such a great experience at Flair Boston! I went in with a very specific idea of how I wanted to look on my wedding day but was interested in trying a few gowns on outside of that vision. Ironically, the first dress I tried on - and one that happened to be different than what I thought I wanted - was the one! Kaitie was extremely helpful and kind. I was so surprised that I had found my dress so quickly and that it was different than I envisioned, that I wanted some time to think about it.
She was so supportive and told me to take a few hours and come back in the afternoon. I did that and could not stop thinking about the dress the whole time that when I came back, I knew immediately that this was the dress! I appreciated her help, her support, and the way she guided me throughout my whole appointment and later when I came back. My mom, sister, and best friend were there to help, and every single person was in agreement on the dress I chose. It was a fabulous day, and I can't wait to see my dress in a few months! Thank you Flair and Kaitie!
She was so supportive and told me to take a few hours and come back in the afternoon. I did that and could not stop thinking about the dress the whole time that when I came back, I knew immediately that this was the dress! I appreciated her help, her support, and the way she guided me throughout my whole appointment and later when I came back. My mom, sister, and best friend were there to help, and every single person was in agreement on the dress I chose. It was a fabulous day, and I can't wait to see my dress in a few months! Thank you Flair and Kaitie!
Julie Stern
Jun 26, 2022
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I enjoyed my experience with Flair, and thought my consultant Katie was very professional, but I want to give other brides a heads up: Without exception, each bridal appointment is 1 hour flat. This is not the salon to go to if you do not know what style you're looking for and want to try on more than 6-8 gowns. I felt like I could have easily spent another hour solidifying my choice - I was spending thousands of dollars after all.
Candace Ng
Jun 19, 2022
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I had a really great experience shopping at Flair! I had my bridal dress appointment on 6/19/22 and Zoe was my bridal consultant. She listened to my preferences and was able to offer suggestions based on my style and my event. She also worked with my budget and was upfront about options that may not get here in time given the supply shortage. Highly recommend!
Janet M.
Jun 11, 2022
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My daughter found a beautiful wedding dress at Flair and the experience was made wonderful by our stylist, Katie. My daughter was unsure of the style dress she preferred and Katie selected varied styles that really helped to narrow down her choice. Katie was warm, professional, knowledgeable and fun! We found the most beautiful dress at Flair, the designers they carry are unique, the shop is pretty and welcoming! Highly recommend!
Pam Guinta Leahy
Jun 10, 2022
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Flair was the first shop I visited when I began my hunt for the perfect dress and I was lucky enough to find it on the first day! The dress is absolutely beautiful and made me feel so special on our wedding day. It wasn't easy trying to plan a wedding during the pandemic but the Flair team made finding the right dress so seamless. They were extremely attentive and helpful with everything, including helping me find the right tailor for alterations. Highly recommend Flair for your bridal and bridesmaid needs!
Laura Gray
May 25, 2022
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I can not say enough about Flair! I went to Flair for my reception dress and ended up walking out with something completely different than I thought I wanted. Kaitie was my consultant and she couldn't have been any sweeter or down to earth. We hit it off right away and she made me feel so good in my own skin, even in the dead of winter. Thank you Kaitie! You are a true gem and Flair is lucky to have you. I am so happy you were a part of my wedding journey!
