VOWS Bridal

Business Details

34 Years

experience

Your Perfect Wedding Gown Awaits at VOWS Bridal

At VOWS Bridal, we have dedicated over three decades to helping brides find their perfect wedding gown. Founded in 1992 by Rick and Leslie DeAngelo, our mission has always centered on providing a personalized shopping experience tailored to each brides unique style. Our curated collection features the worlds top designers, offering silhouettes and styles for all shapes and sizes. Located just outside Boston in Watertown, Massachusetts, we pride ourselves on housing the largest selection of designer gowns in New England, complemented by expert styling services and a commitment to customer satisfaction. Recognized as Best of Boston for eight consecutive years and featured on TLCs 'I Found the Gown,' our reputation reflects our dedication to excellence.

From modern minimalist designs to timeless ballgowns, we provide a comprehensive range of special order and discounted off-the-rack gowns. Our experienced team of high-fashion stylists ensures every bride feels confident and beautiful throughout her journey. With locations offering hundreds of plus-size gowns up to size 30, we cater to diverse needs while maintaining a focus on quality and craftsmanship. Our services extend beyond gowns to include accessories such as veils, headpieces, earrings, and belts, all available through special order. By combining over 30 years of industry expertise with a passion for bridal fashion, we continue to fulfill our original vision: helping every bride discover the gown of her dreams.

Services

Bridal Gowns Wedding Accessories Designer Collections Plus Size Gowns Expert Styling Online Appointment Booking Bridal Style Quiz Wedding Checklist Gown Glossary FAQs

Details

Year established: 1992

Highlights and features

We have over 30 years of experience providing personalized bridal gown experiences since 1992.
Our team consists of expert stylists specializing in high-fashion bridal looks.
We offer the largest designer gown selection in New England with global collections.
We provide plus-size gowns up to size 30 with hundreds of samples available.
Featured on TLCs 'I Found the Gown' and awarded Best of Boston eight times.

What people say

Dream wedding dress Expert stylists Largest collection Highly recommend

Website

Update Listing

Services

Bridal Gowns

VOWS Bridal offers a comprehensive selection of designer wedding gowns, including special order and off-the-rack options. Our collection features modern minimalist designs, traditional ballgowns, and unique styles from top international designers. With silhouettes like mermaid, a-line, and sheath, every bride finds a gown that matches her personal style while receiving expert guidance throughout the selection process.

Wedding Accessories

Complete your bridal look with curated accessories including veils, headpieces, earrings, and belts. Our experienced stylists help select complementary pieces that enhance your gowns design. Special order items arrive within 4-24 weeks, ensuring coordination with your wedding timeline while maintaining quality craftsmanship and attention to detail.

Plus Size Gowns

We provide an extensive plus-size collection with hundreds of samples available up to size 30. Our size-inclusive approach ensures every bride finds beautifully crafted gowns that reflect current trends and timeless elegance. Expert stylists assist in selecting flattering silhouettes, making us one of Bostons premier destinations for plus-size bridal fashion.

Expert Styling

Our professional stylists offer personalized consultations to guide brides through gown selection. With deep knowledge of fashion trends and body types, they help narrow choices based on individual preferences. This service ensures brides feel confident and beautiful while navigating our vast collection of designer creations for a stress-free shopping experience.

Designer Collections

VOWS Bridal showcases collections from renowned designers like Allure Bridals, Justin Alexander, and Martina Liana. Our international selection includes both established and emerging brands, offering diverse styles from romantic to modern. Brides access exclusive pieces that combine innovative designs with traditional craftsmanship for a truly unique bridal look.

People

Rick DeAngelo

Founder

Co-founded VOWS Bridal in 1992 with his wife Leslie, bringing decades of bridal industry expertise. Committed to creating personalized shopping experiences for every bride.

Leslie DeAngelo

Founder

Co-founded VOWS Bridal after her own wedding, using her fashion background to build Boston's premier bridal destination. Focused on helping brides discover their perfect gown since 1992.

Questions

What bridal gown styles do you offer?

We provide mermaid, a-line, full skirt, sheath, and trumpet silhouettes across modern, traditional, romantic, and bohemian styles. Our collection includes gowns priced from under $1,500 to $3,500+.

How can I schedule a bridal appointment?

Book appointments through our website or by calling 800-831-8697. Our Watertown location offers styling sessions Tuesday-Saturday during store hours.

Do you carry plus-size wedding gowns?

Yes, we have one of Boston's largest plus-size collections with hundreds of samples available up to size 30 in our Watertown showroom.

Are your gowns available for immediate purchase?

We carry discounted off-the-rack samples for immediate purchase alongside special order gowns that require 4-24 weeks production time.

What designers do you feature?

Our designer roster includes Allure Bridals, Berta, Enzoani, Essense of Australia, Galia Lahav, Justin Alexander, Martina Liana, and Stella York among others.

What makes VOWS Bridal unique?

With 30+ years of experience, we combine Boston's largest designer selection with expert styling services and size-inclusive options, serving brides across New England since 1992.

Reviews (7)

Write a Review

Kelley G.

Jun 13, 2022 Report

I ordered my dress from a bridal shop in Brooklyn, NY. They ordered the wrong dress and I only have 1.5 months until my wedding! I called vows in Massachusetts and they had a sample of the correct dress and Susie said she would sell it to me. Even though she was booked, she squeezed me in with an appointment because I was traveling to Massachusetts this past weekend for a bridal shower. The dress was in perfect condition and Susie was a delight to work with. Vows saved my butt and they are the best bridal store. Beautiful dresses, beautiful store, everything clean and in good condition, and the best service. Thank you so much for helping me.

Bridget G.

Jun 08, 2022 Report

I had the most amazing experience at Vows! As a plus size bride who always has a difficult time shopping I was very hesitant to go dress shopping to begin with. Catherine was INCREDIBLE at making me feel like a bride and not a "plus size bride". She made me feel so comfortable and was a fantastic support who gave great advice. I tried on under ten dresses and found the one within the first three I tried on. An incredible experience and Catherine was the best consultant I could have hoped for. My dress is more than I could ever imagine, in budget, and shockingly fit like a glove. Highly recommend checking them out if you are looking for your dream dress.

Julia Victoria

May 30, 2022 Report

When I bought my dress last year my experience was excellent. I believe I was helped by a consultant named Camille. The selection was great and overall I really enjoyed myself. When I went to pick up my dress this year the lady (black hair, glasses) who helped me was rude and told me to hurry up when putting on my new gown, which completely surprised me since my initial visit was so great. My last visit at the store completely overshadowed my positive experience.

I wish I never interacted with that employee, whom I believe was a manager. She completely ruined my wedding dress shopping experience. I wish I could've picked the consultant because I would pick Camille every time.

Kati Driscoll

May 30, 2022 Report

I went to vows in 2019 to find a wedding dress for my 2020 wedding (which was postponed to August 2021). For two full years the dress remained flawless. In 2019 they shipped it out to California for me as well. The process of finding the dress went super smooth and the consultant assigned to me was beyond helpful in guiding me towards the perfect dress! Photo credit: Mazelma Photography

Brittney C.

May 21, 2022 Report

VOWS was the third bridal shop we tried and they were hands down amazing! Mandy was the absolute best and helped me say yes to the dress! She helped to pull things I had saved on my wishlist and other dresses that were my style. She could instantly tell what I liked and did not like and helped guide me to finding my dress! The entire experience was organized, made me feel comfortable, had a huge selection of dresses, and was simply the best!

Mindy P.

Apr 19, 2022 Report

I recently went here to go dress shopping for the first time. my sales person told me that "there's a time limit" and we had to be done by 12pm. The overall experience, I felt like I was rushed. Then once I picked a dress I liked, I felt like they were pushing me to buy it that day. I ended up taking a step back, went to Alexandra's bridal boutique and had a completely different experience. They did not rush me at all. I was able to take my time. And the girls there were so so helpful and did not tell me I had to be done at a certain time.

Julie B.

Mar 31, 2022 Report

As a plus size bride, I had a FANTASTIC experience. So much to choose from. A great consultant who never made me feel pressured. A wonderful large dressing room. I never felt rushed and I felt like the consultant truly listened to me. I'm a second time bride and shopping 15 years ago (never at VOWS) was a totally different (and terrible) experience. Highly recommend for plus size brides.