Business Details
St. Louis Premier Bridal Salon
The Ultimate Bride has been recognized as St. Louis' Best Bridal Salon by The Knot readers, offering an unparalleled selection of wedding gowns and bridal accessories. As the largest independent full-service bridal salon in St. Louis, we operate from an 8,000-square-foot space dedicated exclusively to brides. Our inventory includes over 1,000 dresses available for try-on, featuring renowned designers like Essense of Australia, Stella York, and All Who Wander. With 15 full-sized dressing rooms and an on-site alterations team, we provide a comprehensive bridal experience designed to meet every bride's unique needs. Our commitment to excellence extends to offering both couture and off-the-rack options, ensuring flexibility for time-constrained brides. We maintain a customer-centric approach, encouraging brides to explore other boutiques before experiencing our exceptional service and selection.Our consultants specialize in helping clients find styles that complement their figure and personal aesthetic, creating memorable shopping experiences. The salon's strategic focus on in-stock gowns addresses modern brides' time pressures while maintaining our reputation as a premier Midwest bridal destination. Our appointment process includes 90-minute complimentary sessions with dedicated consultants who provide personalized guidance through our extensive collection. This combination of selection, expertise, and service quality has established The Ultimate Bride as a trusted name in St. Louis bridal fashion.
Services
Wedding Dresses
Plus Size Options
Flower Girl Dresses
Bridal Accessories
On-site Alterations
Groom Attire
Couture Selection
In-stock Gowns
Consultation Services
Appointment Shopping
Highlights and features
- Voted St. Louis' Best Bridal Salon by The Knot readers
- Largest independent bridal salon in St. Louis with 8,000 sq ft
- Over 1,000 dresses available for try-on
- 15 full-sized dressing rooms with personalized consultants
- On-site alterations team for complete bridal services
What people say
Best bridal salon
Huge selection
Knowledgeable consultants
Stress-free experience
Variety of styles
Services
Wedding Dresses
We offer an extensive collection of designer wedding dresses from renowned brands like Essense of Australia and Stella York. Our inventory includes traditional and trendy styles with price ranges from $799 to $2,899. Every bride can find her perfect match in our 8,000-square-foot showroom with over 1,000 dresses available for try-on.
Plus Size Options
Our plus-size wedding dress collection features beautiful designs that celebrate every body shape. The selection includes current trends and classic styles from leading designers. With dedicated consultants trained in plus-size fittings, we ensure every bride finds a dress that makes her feel confident and beautiful for her special day.
Flower Girl Dresses
We provide a complete selection of flower girl dresses and coordinating accessories. Our collection includes coordinating shoes and accessories to create cohesive junior bridal party looks. Consultants help match flower girl attire to the wedding's color scheme and theme while ensuring comfort for young participants.
On-site Alterations
Our professional alterations team provides expert dress modifications in-house. Services include hemming, beading adjustments, and structural modifications while maintaining garment integrity. Brides benefit from seamless transitions from purchase to final fitting without needing external tailoring services.
Consultation Services
Personalized 90-minute consultation appointments include expert styling advice from experienced consultants. The sessions focus on finding dresses that complement each bride's figure and personal style. Consultants provide guidance through our extensive collection while creating a stress-free, memorable shopping experience.
Questions
What appointment options are available?
We offer 90-minute complimentary appointments with dedicated consultants. Appointments are available Monday noon-7pm, Tuesday-Thursday 10am-7pm, Friday 10am-5pm, Saturday 9:30am-5pm, and Sunday 11am-5pm.
What brands do you carry?
We feature designer collections from Essense of Australia, Stella York, and All Who Wander, plus our private label gowns. Our inventory includes both couture and off-the-rack options.
Do you offer alteration services?
Yes, we provide full-service on-site alterations with experienced tailors to ensure your dress fits perfectly for your wedding day.
What payment methods are accepted?
We accept credit card payments and require card information to confirm appointments. Special payment arrangements can be discussed with our sales consultants.
Are groom services available?
Yes, through our partnership with Savvi Formalwear, we offer free groom suit rental with 6 paid wedding party rentals and $50 off for all groomsmen.
What makes you different from other bridal shops?
As St. Louis' largest independent bridal salon with 8,000 sq ft, we combine extensive selection with personalized service, including 15 dressing rooms, on-site alterations, and expert consultants.
Reviews (5)
Molly Erfert
Jun 17, 2022
Report
Words aren't enough! The staff were so accommodating, friendly, and fun- they seriously made the experience. The shop is clean, bright, and open, and has an incredibly selection of dresses. I had gone in for my first appointment, narrowed it down to two dresses, and planned on finding the right dress for me at the next bridal shop I would try. Later that day, I called The Ultimate Bride and asked if there was any way I could come back to get the dress I wanted.
They said absolutely and I could stay until close. I planned on deciding between those two dresses, but they let me do another sweep through the store and I tried on probably 10 more dresses, but I found the one! My entourage and I were so touched by the staff's openness and understanding. I can't say enough about Eleni and Megan
They said absolutely and I could stay until close. I planned on deciding between those two dresses, but they let me do another sweep through the store and I tried on probably 10 more dresses, but I found the one! My entourage and I were so touched by the staff's openness and understanding. I can't say enough about Eleni and Megan
Leeny Hoffmann
Jun 07, 2022
Report
Ultimate Bride is the ultimate in bridal wear! My daughter found her beautiful gown there with the help of Megan, the store manager. We nicknamed her the "dress whisperer" because when we told her what we were looking for, she pulled out the perfect dresses for my daughter to try on. Everything was so professional and they made the experience such a special one. From the choosing of the dress, to alterations, to pick up, the process was streamlined and efficient.
My daughter ended up choosing an Essence of Australia dress fitted at the bodice and with a full skirt. The bustle was gorgeous as well. We are so grateful for our experience at Ultimate Bride and highly recommend them to anyone in search of the perfect dress.
My daughter ended up choosing an Essence of Australia dress fitted at the bodice and with a full skirt. The bustle was gorgeous as well. We are so grateful for our experience at Ultimate Bride and highly recommend them to anyone in search of the perfect dress.
Kimberly Pryor
May 19, 2022
Report
I had an amazing experience at The Ultimate Bride with Elizabeth as my consultant. I was worried they wouldn't have many options in my budget (less than $1400) but she assured me they had plenty in that range, and they did! It took just a couple of dresses for Elizabeth to nail down my style and find the most beautiful dress. She helped me feel so beautiful, and even though I ended up choosing a dress at a different salon (it was a tough choice, trust me!), I would recommend The Ultimate Bride to anyone!
Kate Poropatich
Mar 25, 2022
Report
I did not end up getting my wedding dress here but I feel compelled to write a review because I had the best experience of all the stores I went to with the assistance I got from the staff at The Ultimate Bride, particularly Denise. She spent three hours with me on a Friday evening, up until their closing time, helping me try on dresses and figure out what I was looking for. As a sort of second career, so to speak, she is does her job with genuine passion and you feel like you're in the company of someone that truly wants you to find the best dress that you can.
That kind of customer service feels like a rarity sometimes and I'll never forget how she made me feel! On top of that, their selection of dresses is phenomenal. I was torn between a dress at The Ultimate Bride with a dress at another store as my two first choices and while I did opt for the other dress, it had nothing to do with quality or price. I'd come back to this store in a heartbeat. Thank you Denise!
That kind of customer service feels like a rarity sometimes and I'll never forget how she made me feel! On top of that, their selection of dresses is phenomenal. I was torn between a dress at The Ultimate Bride with a dress at another store as my two first choices and while I did opt for the other dress, it had nothing to do with quality or price. I'd come back to this store in a heartbeat. Thank you Denise!
Christina Thomas
Feb 27, 2022
Report
Working with Ashley S from The Ultimate Bride to pick out my dream wedding dress was literally SO MUCH FUN. From the moment my group walked through the door she made the entire experience unforgettable. Right away we had a detailed conversation about what I was looking for (and not looking for) in a wedding dress. Ashley took notes based on what I described and pictures that I had saved on my phone.
She then pulled five dresses for me to try on and my dream dress was the THIRD dress that she picked out! She is so down to earth and provided super helpful tips and tricks throughout the entire appointment. I feel so lucky to have found my dress at such a wonderful gown shop with the BEST bridal consultant. Thank you Ashley for such a great day! :)
She then pulled five dresses for me to try on and my dream dress was the THIRD dress that she picked out! She is so down to earth and provided super helpful tips and tricks throughout the entire appointment. I feel so lucky to have found my dress at such a wonderful gown shop with the BEST bridal consultant. Thank you Ashley for such a great day! :)
