Business Details
11 Years
experience
Affordable Off-The-Rack Wedding Dresses in Virginia Beach
Founded in 2015, Here & Now Bridal was created to revolutionize bridal fashion accessibility. Our owner, Ashley McAchran, identified a gap in the market for brides seeking affordable, high-quality wedding dresses without compromising on selection or service. We specialize in brand-new, never-worn-off-the-rack gowns discounted 40-80% below retail prices, alongside a curated collection of made-to-order dresses under $2,000. Our team of experienced bridal stylists prioritizes personalized service, ensuring every bride finds her dream dress regardless of timeline or budget. We maintain strict quality control by offering only unworn, unaltered gowns directly from designers.Our Virginia Beach flagship store provides inclusive sizing, flexible appointment options, and a welcoming environment designed to make every bride feel celebrated. We operate seven days a week with dedicated hours for private appointments and walk-ins. Our commitment to transparency includes clear pricing structures and no hidden fees. We partner with Studio I Do for premium made-to-order options while maintaining our own exclusive inventory. Our business model eliminates traditional bridal sales limitations, offering discounted pricing year-round. Customer satisfaction remains our highest priority, evidenced by our 5-star review history and repeat clientele.
Services
Off-the-Rack Wedding Dresses
Made-to-Order Gowns
Bridal Styling Appointments
Private Suite Rentals
Wedding Accessories
Details
- Year established: 2015
Highlights and features
- We offer 40-80% off retail prices on brand-new wedding gowns
- Our stylists provide personalized appointments with no pushy sales tactics
- We maintain exclusive inventory of unworn, unaltered dresses
- We guarantee same-day dress availability for urgent timelines
- Our private suite option accommodates larger bridal parties
What people say
Amazing stylist Erin
Perfect dress found
Inclusive sizing options
Stress-free experience
No pushy sales
Services
Off-the-Rack Wedding Dresses
Our exclusive collection features brand-new, never-worn wedding dresses discounted 40-80% below retail prices. These ready-to-wear gowns require no waiting periods and can be taken home the same day. Available in diverse styles including A-line, mermaid, and ballgown silhouettes with inclusive sizing options.
Made-to-Order Gowns
We offer designer-made-to-order dresses starting at $1,400 with delivery times of 4-6 months. Our stylists assist with precise measurements and fabric selections to create personalized wedding gowns while maintaining strict quality control standards throughout the ordering process.
Bridal Styling Appointments
Personalized 60-minute appointments with professional bridal stylists include curated dress selections based on individual preferences. We accommodate up to 4 guests per session with optional private suite upgrades for larger parties. Appointments require credit card reservations to secure time slots.
Private Suite Rentals
Our $200 private suite upgrade provides dedicated shopping space for up to 8 guests. Includes complimentary charcuterie and non-alcoholic beverages during your 60-minute appointment. Available for both off-the-rack and made-to-order gown selections with advance notice.
Wedding Accessories
We offer coordinating bridal accessories including veils, headpieces, and sashes to complete your wedding day look. Our stylists provide expert recommendations to match your chosen gown style and wedding theme during appointment sessions.
People
Ashley McAchran
Owner & Creator
Founder of Here & Now Bridal and Studio I Do, Ashley McAchran revolutionized bridal fashion accessibility in 2015. With over 15 years in the bridal industry, she specializes in connecting brides with dream dresses through innovative retail concepts and personalized service approaches.
Questions
What types of wedding dresses do you carry?
We offer brand-new off-the-rack dresses discounted up to 80% and made-to-order gowns under $2,000 from top designers like Maggie Sottero and Casablanca.
Can I take a dress home the same day?
Yes, our off-the-rack collection allows immediate purchase and take-home service with no waiting period required.
Do you have plus size wedding dresses?
We maintain inclusive sizing from regular dress sizes 0-16 with diverse style options available.
Are alterations included with dress purchases?
Alterations are not included, but our stylists help ensure proper initial sizing selection during appointments.
What appointment options are available?
We offer 60-minute bridal appointments for $25 (made-to-order) or free off-the-rack appointments with optional $200 private suite upgrades.
Videos
Reviews (6)
Savannah Moretz
Jun 17, 2022
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I had a fantastic experience at Here & Now Bridal. My first time dress shopping and found the perfect one! I wear a 6/8 and there were SO many options, some one-of-a-kind gowns, and affordable prices. Brittany is a wonderful bridal consultant, especially for a first timer like myself. She hand-picked several different dresses to help narrow down the style I like, then brought me the dress I ended up loving and buying, and made it so much fun! Highly recommend this bridal shop.
Marco Hill
Jun 15, 2022
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Super rude to my fiance that was just simply trying to find a place to get her dress ready, mind you this is not last minute. She just asked for an appointment in the future and was rudely told "we dont have appointments for you" and to find another location. These employees have no class, my fiance is one of the nicest and most polite people I know. Im just glad I was not with her when this happened. Is unfortunate we always try to support local business even if the costs are higher.
Response to owner: Thats is completely understandable and we dont blame your lack of availability, but not the unprofessional treatment from your staff. She was sent by the dress store next door HOPING to find out availability. Instead was received with unprofessionalism. I guess management assumes customers know the schedule and bookings of this business. My bad I guess I missed the staff meeting. I wish you all great success. Thanks for all the help.
Response to owner: Thats is completely understandable and we dont blame your lack of availability, but not the unprofessional treatment from your staff. She was sent by the dress store next door HOPING to find out availability. Instead was received with unprofessionalism. I guess management assumes customers know the schedule and bookings of this business. My bad I guess I missed the staff meeting. I wish you all great success. Thanks for all the help.
Jessica Kurowski
Jun 13, 2022
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11/10 Experience at Here & Now Bridal! I was anxious due to my previous experience walking in, but Jan was amazing! She was so helpful in a non-aggressive way and made me feel so special. The way she gave me advice, helped me pick out dresses to try on, and got to know me felt so down to earth and real. She helped me pick the most beautiful in my budget gowns in the store to try on--seriously could have and would have been happy with any of the ones we tried! She also included our whole group and made the entire process really fun. Highly highly recommend this place & the staff! Will be bringing all of my friends!
Taylor
May 28, 2022
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I cannot tell you how amazing Here & Now is. Completely went out of her way on her day off to help me with my fitting. After I missed my flight (and missed my appointment) she offered to reschedule to the following day and did such an amazing job with the alterations. The dress is better than I could've ever imagined. She made the process so easy :)
Paige Thompson
May 01, 2022
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I enjoyed my experience. Britt helped me and she pulled dress after dress to help me find the one I wanted. I definitely think she tried to be personable and create a great experience in the store. She was great and helping me find things that for my body. I'd recommend. Dresses they say start at 800 and go up. I think all the dress or well worth a lot more than that
Erin Mattes
Apr 18, 2021
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This review is for the bridal dress alterations I received from Melanie at Here and Now last year. I have just realized that I never left this review after all the aftermath of the wedding, a family member's passing, and then COVID craziness and I feel badly about that because Melanie was nothing short of amazing. My dress fit perfectly on my wedding day and felt like it was made just for me! It really did fit like a glove!
The style of my dress also allowed her to make my bustle very simple- just one button that I could easily do myself- and I'm so glad she suggested that because it definitely made things much easier before the reception! I told my now husband that I always felt like royalty when I was going in for gown fittings at Here and Now- so thanks for making it fun and thank you for Melanie's immense talent and beautiful intelligence!
The style of my dress also allowed her to make my bustle very simple- just one button that I could easily do myself- and I'm so glad she suggested that because it definitely made things much easier before the reception! I told my now husband that I always felt like royalty when I was going in for gown fittings at Here and Now- so thanks for making it fun and thank you for Melanie's immense talent and beautiful intelligence!
