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Formals I've designed and hand-picked some of the hottest styles from the top manufacturers across the country including fashionable new looks from the top designers in the country. If you're looking for something sweet, you'll find it. Want something glamorous? You can get that. Looking for something chic? It's there. Trendy? Classic? Fun? Sophisticated?

Whatever you want to be for prom, you can! You'll want to come in as soon as you can while the selection of colors and sizes is at its best. I look forward to seeing you in the store and being part of the prom memories you are creating.
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We are a mother/daughter team bringing you Amazing dresses since 1988. Katy, our in-store prom dress designer, is ready to show you her designs in store as well as on our website. Katy has been designing prom dresses for over five years now and has an eye for gowns that fit and make you feel beautiful.
Reviews (19)
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Michelle Haller
Jul 17, 2021
Wonderful group to work with! We came in looking for a dress for a County Junior Miss Pageant, and found one, and they were there with us every step of the way. From trying on, to choosing, to asking the hard question- do you love this dress. Their system is awesome, you get 5 rings and they show you what sizes are where. You go through and choose.

These are the first 5 you try on. The ones you like you keep the hoop on, the others get returned. They have a robe for you to put on and peruse with any of your remaining hoops. Very patient, knowledge, and wonderful ladies! You cannot go wrong!
Kathryn Harris-Reif
Jul 10, 2021
Daughter was looking for a dress to wear for a pageant and pictures. Went into Formals and they were having their "Garage Sale". She Ended up walking out with four (4) gowns for the $price$ of one (1). And the staff was very courteous and helpful. Will definitely return. And highly recommend!
Angie Atkinson
Mar 18, 2021
Excellent experience. Very friendly and knowledgeable staff helped my son find the perfect tux for his prom. Great communication and personalized service. Highly recommended!
Brandy Beck
Jun 10, 2020
This was my first time going to this store. My daughter wanted a dress for Homecoming and we were able to find one that looks awesome on her. They give you your own personal shopper and you pick out four dresses that you might like then they have you try each of them on and come out to show them off. I was amazed that she found a dress so fast and we were done in about an hour! That is amazing! Great staff!
Marsha Duncan
Jun 15, 2019
Got the perfect homecoming dress for my Granddaughter here. She needed a long one with hoops because she is in the queens court. And bonus they were having a half price sale on them the day we were there.
Treena Dawdy
Mar 01, 2019
I have been going to Formals since my daughters were in high school and now I'm taking my granddaughters for their dresses. Very courteous and helpful staff, great selection to choose from. If you cant find what you are looking for there, you're not going to find it.
Brandon & Natalie Drendel
Jan 28, 2018
They have a great program established for an awesome experience! We couldn't find anything local and gave them a shot. Huge selection for my plus size daughter. She had her own assistantto pull dresses and get her into them. The staff is very positive and supportive of the girls. We are looking forward to coming back for prom. Thanks ladies
Amber W.
Feb 14, 2017
Beware that this store is pushy and rude. I took my daughter and her friend in to look at prom dresses. They only gave the girls 30 minutes to try on a maximum of 4 dresses. They kept asking "is this the dress because your almost out of time?". Now to be fair the store was busy but I felt very pressured to buy the dress right then. So we bought the dress only to find out a couple weeks later that her best friend bought the same dress in the same color, for much cheaper I might add!

I called the store to see if there was any way to upgrade to a more expensive dress or perhaps exchange for a different color and not only would they not help, they were very rude about it. I will not be shopping here again.
Amanda C.
Feb 05, 2017
My mom and I just left from trying on wedding dresses here. These ladies are so incredibly helpful and make the whole experience extremely fun and enjoyable! We had Carlee assisting us and she was very caring and gave good objective advice when deciding on dresses. The store owner was also very helpful and honest about the business of wedding dresses and what services they offer, which I like.

Since our visit was impromptu we weren't able to check out every dress but Carlee worked hard and fast to let us try on as many as we could. I was able to narrow down my selection and am waiting to decide. We may go back once more just to try on the rest of the selection before making a choice. If you are looking for a wedding or formal dress of any kind I highly recommend this shop for the experience alone. They are great!
A. M.
Jun 19, 2015
I am a plus size bride and I went to 5 or 6 stores before someone told me about formals of Litchfield. After all those stores of dresses that didn't fit me because I am not the "ideal sample size" I was feeling very anxious and nervous about continuing wedding dress shopping. I can honestly say formals of Litchfield was the first time my wedding dress experience was 100% positive.

We went at a time where no one else was there and we had assistance from the owner and both consultants. Our primary consultant (I wish I can remember her name) was excellent. She encouraged me to only try on dresses that would fit me where other salons just pulled whatever size they had and shoved me into it. Nothing destroys a bride's self image more than being told that half the dresses she was interested in won't fit her.

After trying on five dresses I finally found my dress that I had been wanting, fit, fabric, and everything! Not to mention they had MATCHING cap sleeves in stock! I got the dress, my accessories, and a bag for less than what other salons wanted for just the dress and alterations alone. No pressure what so ever (the owner actually told me that if the dresses I was trying on didn't beat the one dress I had already picked out, to go back to the other salon and get the other dress.not try to sell me one that I wasn't sure I LOVED).

After I purchased my dress they also let me look through bridesmaid samples and gave me ideas there as well. They even pulled a few samples they had in stock for me to look at so I had I better idea than picture. Much more positive experience than my previous appointments. I would highly recommend this salon to anyone. Just a note though they do sell "off the rack" so if you find a dress you love, buy it then because it might not be there when you come back.
Anonymous
Apr 27, 2015
Stephanie is great! I've never had such better customer service. She's very attentive, personable, and will give you her honest opinion. I would definitely recommend her to others.
Sharon B.
Mar 18, 2015
Horrible customer service! The owner, Lisa, was disrespectful and rude when questioned about establishing contracts with minors. We were treated with disdain and informed about her no refund policy of 27 years. even when the merchandise didn't leave the store within the 3 day deposit window. The notice she hands out states "You will be issued a STORE CREDIT for the $50.00 "after" the gown goes back to the floor at the end of the 3rd day." She argued that applied to anytime before, as well.3-day hold is also non-refundable.

She was condescending and asked "Do you understand store credit?" I was stunned this was coming from the owner! Earlier she stated it was legal in Illinois to enter a contract with a minor.she was corrected, that only applies to emancipated minors and it must be a necessity. She confirmed it with her lawyer and attempted to claim clothing was a necessity.

She refunded the deposit stating so she didn't have to deal with me. Lisa needs to work on her customer service skills and provide the higher level of respect for her patrons. She should be embarrassed by her behavior and stop forcing her employees to validate it! Her behavior was disgraceful and not provoked in any way. I went to another establishment on the same day $1K costs.totally positive transaction. $50?.It could gave been a completely different experience! Seriously Lisa! I hope it wasn't a race thing!
Laura K.
Feb 17, 2015
I had a wonderful time selecting my wedding dress from here! I had tried several other places and one thing that frustrated me was that no one would let me take pictures of my dresses so I could look back at them while making my decision. Here I was able to take pictures of my final selections before officially deciding. They also were very understanding and flexible with payment options and when I decided to change my hairstyle last minute, they helped me pick out new accessories and weren't angry I was changing something at all.

They took the time to sit with my mother and I before we even looked at dresses to get an idea of what we were looking for. They found a dress that matched perfectly what I described as my dream dress! I was also mesmerized by a beautiful dress they had on the mannequin. They didn't act annoyed in the slightest and took it right off the mannequin for me.

That beautiful gown became what we called my va va voom dress and was the one I ultimately selected. I think they make great choices with their displays and I may have never found my perfect dress had it just been hanging on a hanger. I am so grateful for my experience there!
Kathy Moody
Nov 22, 2014
My daughter and I walked into this pace after being completely frustrated at about 6 other stores in various cities over several months. Formals of Litchfield had been recommended to us but for us it was a drive. But it finally worked out for us to go and we both wished we had started here. The ladies there listened to her preferences on style and budget and did not deviate from that.

The other important thing was that there were dresses available in her size - none of this business of trying on dresses too large or too small and having to imagine what they would look like with possible alterations. That made trying on dresses go so much faster because they did not have to bungee a dress "closed" or clip a dress tighter. They were also super respectful of privacy when trying on the dresses only being in the dressing room when asked to zip.

They were so attentive that there were times when it felt like they were reading our minds. Prices were very reasonable - I am sure they had more costly dresses but they never even mentioned them. This place was about an hour away from me and 3 hours for my daughter but well worth the drive. We did show up without an appointment - but still treated with respect and since they had no other customers they never even mentioned it. HIGHLY recommend this place for wedding, prom, formal occasions!
Theresa V.
Oct 16, 2014
I have only dealt with this place through phone and a friend, but advise anyone to stay away. They're either dishonest or bad at their jobs, neither of which is appropriate. I submitted my measurements (plus "petite but athletic, true size 6. Seriously, order me a six.") to a friend, the bride. Upon working with Formals she was told to "round up." They ordered me a 12.

In no way, shape or form, should that have ever been the case. Especially when two other bridesmaid selected dresses true to size (a 4 and an 8) so the store had a reference point. They had absolutely no merit to order off of whatever "size chart" they referenced. Two remaining bridesmaids also weren't able to make the sizing and were ordered a 14 and 16.

A clerk actually recommended an 18 with a casual, "that will cost more for extra fabric!" However, they are also size 8s. So I'm writing this on their behaves too. Now I have to pay $90 for alterations for a dress that was never ordered correctly in the first place. Two other friends in the area are completely steering clear of this place now; we'd recommend others to do the same.
Rachel B.
Sep 01, 2014
Formals of Litchfield is AMAZING! On Friday, August 29 I was absolutely devastated to find out that 2 weeks before my wedding, my wedding dress, which I bought from a large chain retailer in Springfield, IL, was completely ruined because of the VERY shotty alterations. Because the dress had been discontinued, the store was unable to replace it for me and told me I would have to find a replacement off the rack.

Completely distrusting of that store, I made the choice to receive a full refund and take my business elsewhere. My coworker convinced me to give Formals of Litchfield a try, and promised me an unforgettable experience. From the second I walked in, the Formals staff was warm, friendly, receptive, and gave me undivided attention. Not believing that I could possibly find another dress that I would love as much this close to my wedding, I was a bit skeptical, however the staff promised me that they would do whatever they could to make me feel like the bride I was.

After trying on only 3 dresses, I remember walking out of the fitting room in my dream dress, looking at myself in the mirror and crying happy tears for the first time in a long time. I looked and felt like the most beautiful bride and FINALLY had the moment that everyone hopes for! To my surprise, the dress was not only in my budget, but actually below what I expected!

Upon checkout the store owner recommended a fabulous alterations store, and even called the store to see if they had openings! My entire experience at Formals was one I'll never forget. Now, less than 2 weeks from my wedding, I am counting down the minutes and seconds, eagerly anticipating wearing the dress of my dreams and becoming a wife! THANK YOU, Formals of Litchfield, for making lemonade out of my lemons, giving me the most amazing, personalized attention, and allowing me to live my dream!
Maria M.
Mar 20, 2013
I bought my prom dress here. I had a great experience! Our consultant, who I don't know the name of, was very nice. She was very patient and helpful. She didn't push me to buy a dress and let me pick completely on my own what dress I wanted. She also made sure to check with us many times before letting me try on dresses over our budget. I also love the ring system they have.

You pick 4 of your favorite dresses and put a ring on them when you come in. Then after you start trying on you are allowed to keep rings on two of your favorite dresses at all times. This helps you not get too confused on, which dresses you like. I'm glad Formals of Litchfield was able to help me find the perfect dress for prom my senior year!
Michelle M.
May 19, 2011
We had so much fun picking out my bridal gown this weekend. From the moment we were greated we were treated like old friends. They had a gift for me and my mom and all we had done was make an appointment and walk in the door! The dresses are amazing but I finally narrowed it down to just one despite trying to convince my mom that lots of girls are wearing two dresses these days;. I can't wait to bring my maids back to choose their dresses on my next visit home this summer.
Stefanie H.
Oct 10, 2010
Most of the employees here were great. Unfortunately, one of them was completely awful, and it ultimately caused my sister to seek out bridesmaid dresses at another store despite the fact that she had already committed to buying her wedding dress here. While trying on bridesmaid dresses, my non-bride sister and one of my engaged sister's friends were trying on dresses.

Now the friend was a few sizes larger, which is no big deal to us, but apparently it was to the sales girl. She repeatedly made a point of coming out with several dresses and loudly saying things like, "These will work for our bigger bridesmaid and then these others are the small sizes, " as she handed the dresses to them to be tried on. Several other customers looked stunned at the way she kept phrasing it. What's especially odd is that other employees were nearby and no one thought to take her aside and suggest that maybe the "bigger bridesmaid" had a name that could be used instead of repeatedly pointing out the fact that her size was slightly out of the single digit range.

If you have a less than petite bridesmaid, I would strongly recommend that you go elsewhere where you can be treated with a little more respect and dignity. I have no idea if this particular girl is still working there, but if the owners have any sense, they'll realize that her attitude cost them at least one big sale (4 bridesmaid dresses) and possibly many more with people who didn't speak up.