Business Details
Your Dream Wedding Gown Awaits in New York
The White Gown is a boutique bridal salon located in New York City that offers an intimate and personalized shopping experience. Our curated collection features renowned designers such as Amsale, Enzoani, Pronovias, Rita Vinieris, Vera Wang, and Watters, ensuring a diverse range of styles and budgets. With expert bridal stylists guiding each client, we specialize in helping brides find their dream wedding gowns while providing complementary accessories and celebration dresses. Our in-house alterations, cleaning, and preservation services further enhance the bridal experience, ensuring every detail is perfected. We prioritize personalized care and attention, creating a welcoming environment where brides feel supported throughout their journey.Our commitment to quality craftsmanship and exceptional service extends to all aspects of our offerings, from gown selection to final fittings. By maintaining a wide price range, we aim to accommodate diverse preferences and financial considerations. Our teams dedication to client satisfaction is reflected in the numerous testimonials praising our expertise, responsiveness, and attention to detail. We continuously update our collection to include the latest designs, including exclusive additions from iconic brands like Sassi Holford. Whether assisting with a first appointment or last-minute adjustments, our goal is to make every brides experience seamless, stress-free, and unforgettable.
Services
Wedding Dresses
Bridal Accessories
Alterations Service
Cleaning & Preservation
Little White Dresses
Custom Gown Design
Veil Cleaning
Second Look Gowns
Bridal Showers
Designer Consultations
Highlights and features
- We offer a curated selection of top bridal designers in one convenient location.
- Our expert stylists provide personalized service tailored to each brides vision.
- A wide price range accommodates diverse budgets, from $1,795 to $12,000.
- In-house alterations ensure a flawless fit with dedicated professional support.
- Owner-run boutique prioritizes customer care and long-term client relationships.
What people say
Amazing experience
Expert stylists
Perfect gown selection
Personalized service
Highly recommend
Services
Bridal Alterations
Our in-house alterations service ensures each gown fits perfectly for your special day. The $950 base package includes four fittings, bustle adjustments, and minor customizations. Rush scheduling is available for an additional $250 fee to accommodate tighter timelines. Brides receive personalized guidance from expert seamstresses to achieve their ideal silhouette and comfort level without compromising design integrity.
Wedding Gown Collection
We offer one of New Yorks largest bridal gown collections featuring premium designers like Vera Wang, Pronovias, and Watters. Prices range from $1,795 to $12,000 across 15+ labels, ensuring options for diverse styles and budgets. Each appointment allows brides to explore multiple silhouettes and fabrics while receiving expert styling advice tailored to their wedding vision and body type.
Cleaning & Preservation
Professional cleaning and preservation services protect your gowns appearance for decades. Standard $500 packages include stain removal, structural repairs, and acid-free preservation boxing. Expedited cleaning starts at $250 for brides needing quicker turnaround. All services maintain original garment integrity while following museum-quality conservation practices.
Bridal Accessories
Our curated accessory collection complements every gown with veils, headpieces, jewelry, and undergarments available during dedicated appointments. Brides can complete their look with coordinated elements that enhance their gowns design details. Standalone accessory appointments allow focused decision-making without gown selection pressures.
Little White Dress Service
We provide styling for pre-wedding events including bridal showers, rehearsals, and engagement parties. The service includes second-look gowns and celebration dresses that match your primary wedding aesthetic. Appointments focus on coordinating styles while maintaining distinct event appropriateness through fabric and silhouette choices.
People
Laura
Owner
Laura personally oversees all client interactions, ensuring a warm, personalized experience while maintaining rigorous quality standards for every service provided.
Ansley
Bridal Consultant
Ansley specializes in matching brides with dresses that reflect their unique vision through attentive consultation and expert styling recommendations.
Questions
How do I book a bridal appointment?
Schedule through our website or call (212) 922-9310 to reserve a 90-minute private consultation with a bridal stylist.
What price ranges do your gowns cover?
Our collection spans $1,795 to $12,000, offering options across mid-range to luxury bridal categories.
Do you offer alteration services?
Yes, we provide in-house alterations starting at $950 with optional rush services for shorter timelines.
Can I purchase accessories separately?
Standalone accessory appointments allow you to select veils, jewelry, and headpieces without needing gown appointments.
What cleaning options exist for gowns?
Full preservation service ($500) and standard cleaning ($250+) protect your gown’s condition using professional-grade techniques.
Which designers do you carry?
Featured labels include Amsale, Enzoani, Pronovias, Vera Wang, Watters, and Sassi Holford across various bridal styles.
Reviews (5)
Irene Fo
Jun 14, 2022
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Brides-to be, The White Gown is a mandatory stop in your search for the perfect wedding dress. I have been to this shop twice to get a wedding dress. The first time I had a wonderful experience, but they didn't carry the specific dress I was looking for. Five months later my wedding situation changed, and I found myself looking for a new dress less than three months from my wedding date. I contacted them.
They immediately went into troubleshooting mode and found me the perfect dress in less than a week! I cannot say enough good things about The White Gown. They really take care of you, offering a personalized wedding shopping experience. And their facilities are really pretty.
They immediately went into troubleshooting mode and found me the perfect dress in less than a week! I cannot say enough good things about The White Gown. They really take care of you, offering a personalized wedding shopping experience. And their facilities are really pretty.
Dana Libov
Jun 06, 2022
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Laura offered 5 star service on the day of my best friends wedding today. There was a question of how to bustle her dress and Laura FaceTimed in with us to walk us through how to bustle the dress! What more could you ask for during a stressful moment on the brides day!
Olivia Lau
May 17, 2022
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I was not impressed with my consultant at The White Gown. She was not friendly or welcoming toward me and my guests, and only became attentive towards the end of my appointment when I expressed interest in one of the dresses. She did help me accessorize the dress, though it took some prodding from my mother and MOH. When the consultant asked why wouldn't I purchase the dress right then and there, it felt like all she cared about was getting me to buy from them.
She then urged that I had to order the dress ASAP, otherwise it might be discontinued in a few weeks. Meanwhile, they literally got that dress in the store earlier that week, and it was part of the designer's newest collection. They claimed that supply chain issues could lead to new gowns being discontinued because the fabric might not be available. Well, I ended up buying the exact same dress at a different boutique a month and a half later, with no issues or concerns about timing! TL;DR: I really did not like how pushy the consultant was just to make a sale.
She then urged that I had to order the dress ASAP, otherwise it might be discontinued in a few weeks. Meanwhile, they literally got that dress in the store earlier that week, and it was part of the designer's newest collection. They claimed that supply chain issues could lead to new gowns being discontinued because the fabric might not be available. Well, I ended up buying the exact same dress at a different boutique a month and a half later, with no issues or concerns about timing! TL;DR: I really did not like how pushy the consultant was just to make a sale.
Melissa Ng
Apr 17, 2022
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Carole is amazing and I highly recommend checking out The White Gown. The boutique is so pretty and luckily we came on a nice sunny day so the inside was bright. I spoke with Carole about what I liked and some of the other dresses I've tried on. She brought several choices to try on and two immediately made the top of my list. She provided the best service I've experienced in getting in and out of dresses.
She was also great in keeping conversation light throughout the appointment. It feels magical coming out of the dressing area to the mirror with sunlight coming in from the windows. I didn't end up getting a dress at the end of the appointment but I had a great experience and highly recommend.
She was also great in keeping conversation light throughout the appointment. It feels magical coming out of the dressing area to the mirror with sunlight coming in from the windows. I didn't end up getting a dress at the end of the appointment but I had a great experience and highly recommend.
Chloe W.
Feb 22, 2022
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I worked with Laura - the owner - and had a great experience! She's incredibly knowledgeable and was able to help me find exactly what I wanted. She was accomodating of my whole party as well as myself, and I would highly recommend brides shop here.
