Business Details
38 Years
experience
Your Premier Destination for Formal Wear in Litchfield
MyFormals has been a trusted destination for formal wear since 1988, offering a curated selection of prom, homecoming, and pageant dresses designed to make every customer feel confident and beautiful. Our mother/daughter team brings decades of industry expertise, combining personalized service with an eye for timeless elegance and modern trends. With over 36 years of experience, we pride ourselves on understanding the unique needs of our clients, ensuring each shopping experience is memorable and stress-free. Our in-house designer, Katy Pederson, leverages more than a decade of gown design expertise to create styles that flatter diverse body types and cater to individual preferences. Located in Litchfield, Illinois, we serve communities across Central Illinois, Missouri, and beyond, offering walk-in convenience and an extensive online collection.Our commitment to quality, affordability, and customer satisfaction has made us a regional leader in formal wear. From initial consultation to final purchase, we prioritize transparency, ethical practices, and exceptional service. Whether you're seeking a classic prom gown or a vibrant homecoming dress, our inventory spans all sizes, price points, and aesthetics. Our store features state-of-the-art lighted mirrors, comfortable seating for guests, and a welcoming atmosphere that celebrates special moments. As a family-owned business, we remain dedicated to fostering community connections while maintaining our reputation for excellence in formal fashion.
Services
Prom Dresses
Homecoming Dresses
Pageant Gowns
Evening Wear
Online Shopping
Details
- Year established: 1988
Highlights and features
- 36 years of experience serving formal wear needs since 1988
- In-house designer with over 10 years of gown design expertise
- Walk-in availability with no appointment requirements
- Lighted Glam Mirrors for optimal dress visualization
- Serving 10+ communities across Central Illinois and Missouri
Services
Prom Dresses
Our prom dress collection features designer gowns from top manufacturers, available in all sizes and price ranges. Katy Pederson's in-house designs combine modern trends with timeless elegance, ensuring perfect fits for diverse body types. Customers enjoy personalized fittings with lighted mirror visualization and expert styling guidance.
Homecoming Dresses
We offer extensive homecoming dress selections in vibrant colors and contemporary styles. Our inventory includes short dresses and trendy options that balance affordability with quality craftsmanship. The store provides walk-in convenience and online browsing options for customers seeking standout looks for school events.
Pageant Gowns
Specialized pageant gown collection designed for stage presence and photographic appeal. Katy's expertise ensures gowns meet competition requirements while highlighting individual beauty. The store offers fittings with lighting simulations to help customers visualize their performance-ready looks.
Evening Wear
Comprehensive evening wear selection for weddings, galas, and formal events. Our inventory includes cocktail dresses, mother-of-the-bride attire, and sophisticated gowns. The store accommodates group fittings with dedicated seating areas for family and friends during the selection process.
Online Shopping
Full online catalog featuring all available dresses with detailed size charts and style descriptions. Customers can shop 24/7 through our secure platform with options for in-store returns or exchanges. The website showcases Katy's latest designs alongside seasonal collections for convenient remote shopping.
People
Lisa Brumm
Co-Owner
Lisa Brumm co-founded MyFormals in 1988, bringing decades of retail expertise to formal wear. She oversees business operations while maintaining customer service standards that have sustained the company's regional reputation for over 35 years.
Katy Pederson
In-House Designer
Katy Pederson, Lisa's daughter, serves as lead designer with over 10 years of gown design experience. She curates collections from national manufacturers while creating exclusive in-house designs that balance trend awareness with timeless elegance.
Questions
Do I need an appointment to try on dresses?
No appointments are required at MyFormals. We offer walk-in service during regular business hours for all customers.
What payment methods do you accept?
We accept major credit cards, debit cards, and cash payments in-store. Online purchases require standard credit card processing.
Can I shop your inventory online?
Yes, our full inventory is available through our online store with 24/7 shopping access and secure checkout options.
What sizes do you carry in-store?
We stock dresses in all sizes from 0-30, including plus-size options and petite sizing for special requests.
Are your designers' collections updated annually?
Yes, Katy Pederson introduces new designs yearly while maintaining popular styles from previous collections.
Do you offer alterations or tailoring services?
We recommend local tailors for post-purchase adjustments but can provide professional fitting guidance during your visit.
Videos
Reviews (5)
Michelle Haller
Jul 17, 2021
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Wonderful group to work with! We came in looking for a dress for a County Junior Miss Pageant, and found one, and they were there with us every step of the way. From trying on, to choosing, to asking the hard question- do you love this dress. Their system is awesome, you get 5 rings and they show you what sizes are where. You go through and choose. These are the first 5 you try on. The ones you like you keep the hoop on, the others get returned. They have a robe for you to put on and peruse with any of your remaining hoops. Very patient, knowledge, and wonderful ladies! You cannot go wrong!
Kathryn Harris-Reif
Jul 10, 2021
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Daughter was looking for a dress to wear for a pageant and pictures. Went into Formals and they were having their "Garage Sale". She Ended up walking out with four (4) gowns for the $price$ of one (1). And the staff was very courteous and helpful. Will definitely return. And highly recommend!
Angie Atkinson
Mar 18, 2021
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Excellent experience. Very friendly and knowledgeable staff helped my son find the perfect tux for his prom. Great communication and personalized service. Highly recommended!
Brandy Beck
Jun 10, 2020
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This was my first time going to this store. My daughter wanted a dress for Homecoming and we were able to find one that looks awesome on her. They give you your own personal shopper and you pick out four dresses that you might like then they have you try each of them on and come out to show them off. I was amazed that she found a dress so fast and we were done in about an hour! That is amazing! Great staff!
Marsha Duncan
Jun 15, 2019
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Got the perfect homecoming dress for my Granddaughter here. She needed a long one with hoops because she is in the queens court. And bonus they were having a half price sale on them the day we were there.
