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29 Years
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Emergency
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Premium Event Rentals & Tents in Gloucester, MA
The Event has been delivering comprehensive event solutions since 1997, specializing in premium tent and party equipment rentals. Our experienced team prioritizes personalized service, offering tailored solutions for weddings, corporate events, and private celebrations. With a focus on quality and reliability, we maintain a diverse inventory of tents, lighting, staging, and decor to create unforgettable atmospheres.

Backed by a BBB A+ rating and decades of local expertise, we ensure seamless event execution across New England and New York. Our owner-operated business guarantees 24/7 emergency support and partners with Rain or Shine to accommodate large-scale events.
Services
Sailcloth Tents Pole Tents Frame Tents Dance Floors Lighting Decorations Stages Chairs Tables Event Planning
Details
  • Year established: 1997
Highlights and features
  • 24/7 emergency availability from owner Taylor Hedges
  • AAA+ rated by Better Business Bureau since 1997
  • Specialized in complex event setups with 25+ years' experience
  • Comprehensive inventory including unique sailcloth tents
  • Proven partnerships enabling large-scale event execution
Associations and certifications
  • Better Business Bureau
What people say
Exceeded expectations Perfect setting Flawless service Sturdy equipment Professional team
Services
Sailcloth Tents
Our premium sailcloth tents combine traditional elegance with modern durability for weddings and special events. Featuring natural fabric canopies that diffuse light beautifully, these tents create sophisticated atmospheres while withstanding New England weather. Clients benefit from our 25+ years' expertise in selecting optimal sizes and configurations.
Event Planning
We offer comprehensive event planning services specializing in tented weddings and corporate functions. Our experienced team handles logistics, vendor coordination, and creative execution from initial concept to final breakdown. With deep local knowledge across New England, we ensure seamless event execution.
Dance Floors
Our modular dance floors provide safe, durable surfaces for events of all sizes. Available in various configurations, these interlocking panels support both intimate gatherings and large tented weddings. The polished finish enhances ambiance while meeting safety standards for slip resistance.
Lighting
We provide comprehensive lighting solutions including string lights, uplighting, and functional illumination for tents and outdoor spaces. Our systems meet electrical codes while creating desired atmospheres through customizable color options and placement strategies.
Frame Tents
Our frame tents offer versatile shelter solutions with unobstructed interiors for any event type. The clear canopy options maximize natural light while providing weather protection. Available in multiple sizes with customizable sidewall options, these tents suit urban settings and scenic locations alike.
People
Taylor Hedges
Owner
Taylor Hedges, owner of The Event since 1997, brings 25+ years' experience in event logistics, specializing in complex tent structures and emergency solutions. With daily hands-on involvement, he ensures quality control across all operations.
Melissa Pierce
Event Coordinator
Melissa 'Missy' Pierce coordinates rentals and logistics with 15+ years' experience in event planning. Her attention to detail ensures smooth coordination between clients, vendors, and setup teams, particularly for large-scale weddings and corporate events.
Questions
Do you offer tent rentals outside Massachusetts?
We serve all New England states and New York with full rental services, including delivery and setup.
How early should I reserve equipment?
Book as soon as your event date is confirmed - equipment reserves on first-come basis with 25% deposit.
What's included in your event packages?
Packages include tents, tables, chairs, basic lighting, and delivery. Custom add-ons available for decor and specialized needs.
Can you help with event permits?
We provide structural information for permits but recommend working with local authorities for complete permit processes.
Are generators available for rent?
We partner with AdHoc Energy for generator rentals, available through our website's vendor section.
What happens with bad weather?
Our tents withstand typical conditions, and we monitor forecasts to assist with contingency planning for severe weather.
Reviews (5)
Namita D.
Jun 01, 2022 Report
The Event co did our wedding tent and furniture rentals and were simple fab! We had a bunch of issues pop up due to construction work at our venue and Missy went out of her way to help me during my time of bridal distress. They are very reasonable compared to equivalent companies, are prompt, professional and good quality. Missy especially is very smart, on the ball, and highly efficient. Save yourself drama and money and go with them. Thank you to Missy and the rest of the team for making our day special.
Michael F.
May 05, 2021 Report
They added unnecessary stress to our wedding. We hired them for our small backyard wedding to supply the tent and furniture. Here is the summary of our experience with them: - Late to set up tent - Tent was dirty - Tent was white, not clear as we specified on the contract - Took them 4 trips before we had everything we rented in our contract - Forgot the furniture and were not able to bring it until the following day causing scheduling issues because we had decorators coming to set them up - Had to call their emergency number to get in touch with them - Made excuses and were unapologetic and rude in person - Flaps of tent not secure and flapped loosely, knocking over some decorations and blowing into bartenders back the entire evening Ultimately, the day was still fantastic and the tent served its purpose, it is just unfortunate they weren't easier to work with.
Jill Dillon
Apr 17, 2020 Report
My husband and I just got married in our backyard and worked with The Event Company. The prices were great, the set up and break down was seamless and the quality of the rented equipment was amazing! We had so many comments from guests on the tent lighting and barrel bar - as well as the lovely birch arch! I would highly recommend them!
J. T.
Nov 24, 2019 Report
Thank you for making a dance floor rental painless and pleasant! The value was great and the entire process was seamless. Thanks Missy! Your customer service was second to none!
Jan J.
Aug 23, 2019 Report
This company gave me one of the most electric tents that I have ever seen. This was the kind of tent that demanded respect it was so good! Thank you to some of the best workers as well. Bunch of hardworking MEN! Had a great time and no lights went out. Please give them a call if a tent or any party accessories or furniture is needed!