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16 Years
experience
Your Perfect Wedding Dress Awaits in Platteville
Bridal Boutique has been a trusted destination for brides in Platteville, Wisconsin since 2010. Our team combines 37 years of collective experience in bridal fashion with a passion for creating memorable wedding experiences. We specialize in helping brides find their perfect wedding dress through personalized appointments in a private, celebratory environment. Our boutique offers a wide selection of designer gowns from brands like Mori Lee and Sincerity, with sizes ranging from 4 to 28. We provide comprehensive bridal services including professional styling, gown preservation discounts, and exclusive perks like complimentary bubbly and keepsake gifts.

Our co-owners Tomi and Hayley bring decades of industry expertise and a deep commitment to customer satisfaction. We also offer specialized services for bridesmaids, prom attendees, and homecoming events. With flexible appointment options from traditional fittings to full celebration packages, we ensure every client receives individualized attention. Our location on Main Street has become a cornerstone for wedding preparations in southwest Wisconsin. Through a combination of tradition, fresh ideas, and exceptional customer care, we continue to help couples create lasting memories.
Services
Wedding Dresses Bridesmaid Dresses Prom Outfits Homecoming Attire Gown Preservation Bridal Accessories Designer Consultations Private Appointments Specialty Packages Wedding Planning
Details
  • Year established: 2010
Highlights and features
  • We offer personalized bridal appointments with experienced stylists
  • Our boutique carries 500+ dresses from top designers like Mori Lee
  • We provide exclusive perks including gown preservation discounts
  • Our co-owners bring decades of bridal fashion expertise
  • We offer specialized packages for every type of bridal celebration
What people say
Best experience ever Perfect dress selection Helpful consultants Stress-free process Memorable celebration
Services
Wedding Dresses
Our bridal gown collection features designer dresses from Mori Lee, Everly, and Sincerity. With sizes 4-28 and styles ranging from classic to contemporary, we help brides find their perfect match. Our experienced stylists provide personalized guidance through our extensive selection.
Bridesmaid Dresses
We offer a wide selection of bridesmaid dresses with expert styling assistance. Our size-inclusive boutique carries 500+ dresses, ensuring every member of the bridal party finds the perfect complement to the wedding theme.
Private Appointments
Customize your bridal experience with private appointments ranging from 1.5 to 2 hours. Choose from traditional fittings to full celebration packages with premium amenities and personalized attention from our stylists.
Prom Outfits
Our prom collection features designer dresses from Ellie Wilde and Alyce Paris. We offer tuxedo rentals and styling services for prom couples, with exclusive guarantees against duplicate school dresses.
Homecoming Attire
We provide stylish homecoming dresses and accessories for students seeking standout looks. Our collection includes options from $49-$349 in sizes 00-24, with expert styling assistance available.
People
Tomi
Co-Owner
Tomi has worked in bridal fashion since 2010, developing expertise in wedding dress styling and business management. She provides personalized guidance to help brides find their perfect gown.
Hayley
Co-Owner
Hayley brings business acumen and bridal expertise to her role as co-owner. She specializes in creating memorable shopping experiences and connecting with clients during their special occasions.
Questions
What types of bridal appointments do you offer?
We offer four appointment types: Traditional (1.5 hours, $0), Cheers (1.5 hours with snacks, $50), Memories (1.5 hours with gifts, $100), and Celebration (2 hours with full amenities, $250).
Do you carry bridesmaid and prom dresses?
Yes, we have 500+ bridesmaid dresses in sizes 4-28, and extensive prom collections from top designers like Ellie Wilde and Alyce Paris.
Where are you located?
We're located at 40 E. Main St., Platteville, WI 53818, in the heart of downtown Platteville's historic Main Street district.
What payment methods do you accept?
We accept cash and major credit cards for all purchases including dresses, accessories, and appointment packages.
Do you offer any special guarantees?
We guarantee no duplicate prom dresses from the same school and provide exclusive perks like gown preservation discounts for our brides.
Reviews (5)
Jeffrey Ketterer
Jun 26, 2022 Report
Went there in May of 2022 to get measured for a tux as "Father of the Groom" for an upcoming wedding on August 20th, 2022, and paid the $221.50 up front on that day. Got a call from "Paige" today, June 24th, 2022 asking me if I want to cancel? Odd conversation.not sure where this came from. But I was a little offended. Why would I want to cancel?
Kelsey Sambs
May 10, 2022 Report
I had such a great experience at Bridal Boutique. I went into the store with an idea of what I wanted in a dress. We pulled a bunch of dresses like those I had envisioned, and I did not find what I was looking for. My assistant found me a dress that was her choice and made me try on something way outside of my box. I fell in love with it, and I finally felt like a bride. Loved my experience, and would recommend to anyone!
Julie Schmitz
Aug 30, 2021 Report
I went to Bridal Boutique in Platteville in search of a Mother of the Bride dress. I worked with Mary and I could not have been happier. I left the store with the perfect dress in hand, but in between time I tried on several others. Mary was so helpful- Although I went into my appointment with a certain dress type in mind, I also went in with an open mind and willingness to try dresses of another style/color. Mary continued to choose dresses off the rack for me to try and that's how we came upon the dress I purchased, which was quite different than what I was picturing originally. It is perfect! Thank you, Mary, for your help, your expertise, and your professionalism in making me feel comfortable and beautiful during my appointment.
Erich Ahrens
Nov 12, 2020 Report
Lots of decisions made today! Staff is outstanding, selection is excellent. Belle is the best and made it so much fun. Highly recommend.
Dakota
Mar 24, 2020 Report
This is a great place to shop! Even though they were very busy the day I was in for an appointment to try on wedding dresses I never felt ignored or rushed. Hayley helped me try on several dresses for the big day and she was amazing. She was super attentive and patient, listened to my feedback and was very helpful the entire time. Thank you so much for the awesome experience!