Business Details
Your Premier Bridal & Formal Wear Destination in Alexandria, MN
Special Event Boutique & Bridal has been a trusted name in bridal and formal wear for over three decades. Our family-owned business in Alexandria, MN prioritizes personalized service, with certified bridal consultants dedicated to understanding each client's unique vision. We maintain a curated collection of over 450 wedding gowns, tuxedos, and formal attire from renowned designers, ensuring every customer finds their perfect match.Our commitment to excellence extends beyond saleswe actively participate in bringing wedding dreams to life through attentive detail work and comprehensive event planning support. As proud members of the Central Minnesota Wedding Association, we combine industry expertise with local community values to create lasting relationships and unforgettable experiences for every client.
Services
Bridal Dresses
Tuxedo Rentals
Bridesmaids Dresses
Prom Dresses
Mother of the Bride Dresses
Flower Girl Attire
Wedding Accessories
Event Planning Support
Groom Attire
Private Appointments
Highlights and features
- 30+ years of bridal industry expertise in Alexandria, MN
- Certified bridal consultants with personalized service approach
- 450+ designer wedding gowns available for try-ons
- Free groom tuxedo rental with 5+ party rentals
- Comprehensive event planning support from experienced staff
Associations and certifications
- Central Minnesota Wedding Association
- Minnesota's Finest Wedding Professionals
What people say
Absolutely stunning staff
Wide selection of styles
Helpful and friendly team
Perfect dress experience
Exceptional customer service
Services
Bridal Dresses
Our bridal collection features over 450 designer wedding dresses from top labels. Certified consultants help brides find their perfect match through personalized fittings. The boutique offers diverse styles including modern, vintage, and destination wedding options.
Tuxedo Rentals
We provide premium tuxedo rentals from designers like Ralph Lauren and Kenneth Cole. Services include free groom rentals with 5+ party rentals and professional fittings. Available for weddings, proms, and special events.
Bridesmaids Dresses
The boutique offers coordinated bridesmaids collections with multiple color and style options. Consultants assist with group fittings and ensure cohesive wedding party looks. Includes access to designer collections.
Prom Dresses
Seasonal prom dress collections feature current trends and classic styles. The store offers private appointments for prom groups with exclusive March-April specials on tuxedo rentals for male attendees.
Mother of the Bride Dresses
Specialized collection of elegant dresses for mothers of the bride/groom. Consultants help select appropriate styles that complement wedding themes while maintaining tasteful sophistication for these important roles.
People
Jackie Lanoue
Owner
Jackie Lanoue founded Special Event Boutique & Bridal with a vision to create meaningful connections through personalized bridal service. She leads a team dedicated to making wedding dreams come true while maintaining community values.
Questions
How do I schedule a bridal appointment?
Complete our online appointment request form or call (320) 762-0633. Consultants will confirm availability and discuss your specific needs for personalized planning.
What bridal gown designers do you carry?
We feature over 450 dresses from top designers including Allure Bridals, Maggie Sottero, and more. Our collection includes various styles and price points to suit different preferences.
Do you offer tuxedo rentals for weddings?
Yes, we offer premium tuxedo rentals from brands like Ralph Lauren and Kenneth Cole. Groom rentals are free with 5+ party rentals, including free fittings.
What are your store hours?
Monday-Wednesday & Friday: 10am-5pm, Thursday: 10am-6pm, Saturday: 9am-3pm. Sunday by appointment only. Closed major holidays.
Can I get help with wedding planning?
Our certified consultants provide comprehensive planning support, including coordinating bridesmaid dresses, mother-of-the-bride attire, and event accessories for cohesive wedding styling.
Reviews (6)
Barb Folkerts
Apr 23, 2022
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Absolutely loved our experience at the special event Boutique & Bridal! From the moment we walked in the door Jackie and her team made us feel special and we immediately knew we were in good hands. They have an incredible selection of the most beautiful, unique, modern and romantic dresses ever! My cousin was able to find the dress of her dreams! I just wanted to say thank you for making this day so special for her!
Jennie Ware
Apr 23, 2022
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Picking out the dress was a good experience but picking it up was not that pleasant. The dress was much bigger than expected which was a surprise as they measured me when I picked the style and I didn't change size before picking the dress up. I was not assisted by a bridal consultant during my pick up appointment and felt like after paying in full the stylists no longer care to assist. A bit deflated on what should have been a happy day.
Sarah D.
Apr 06, 2022
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I walked in kind of hesitant because my first experience trying on wedding dresses was just ok but I had an idea as to what I wanted and picture of me in a dress I thought I was in love with. My consultant was Denise I believe and she was AMAZING! She had so much input and really brought me out of my shell I was super shy going in lol I went in thinking I was just looking and ended up leaving with my dream dress! Denise is amazing and she's sooo kind and helpful I highly recommend!
Courtney Desautel
Oct 26, 2021
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Great experience! I tried on close to 100 dresses at a variety of stores. Jackie was one of the most knowledgeable and flexible to work with. I got my bridal gown here and my bridesmaids also got their dresses through Special Events. I would definitely recommend. They have a ton of dresses and accessories to choose from.
Kelly Reller
Oct 22, 2021
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I tried a couple other shops before visiting The Special Event, but this boutique was special. Denise provided exceptional customer service and was patient and so attentive to my needs and tastes. She helped me find the perfect dress, and when I got married recently, I received so many compliments on the one-of-a-kind dress. I'm so glad I shopped at The Special Event, and would recommend them to any bride!
Griselda Garcia
Mar 24, 2021
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I've been holding off on writing this review. The beginning of summer I walked into the bridal store, their was an older women & a toddler. The older woman looked me up and down and asked what we needed help with and I obviously told her I need help finding a dress for my big day. She literally said " we don't carry your size here" I'm sorry I didn't even tell her my size or she didn't bother to measure me for anything.
And when I asked if she could measure me she and also charged me $10. This was the first bridal store I went into before going to any other store and it was the worst for me. I'm sorry I'm plus size and got treated like it was a bad thing. Don't waist your time going here if you are plus size.
And when I asked if she could measure me she and also charged me $10. This was the first bridal store I went into before going to any other store and it was the worst for me. I'm sorry I'm plus size and got treated like it was a bad thing. Don't waist your time going here if you are plus size.