Business Details
29 Years
experience
Your Premier Bridal Destination in Fargo, ND
Since 1997, we have dedicated ourselves to providing brides with an exceptional shopping experience, combining expert guidance with a curated selection of designer gowns. Originally established in Moorhead, MN, we expanded to our current Fargo, ND location in 2019 to better serve the region. Our team prides itself on creating a joyful, stress-free environment where every bride feels prioritized and supported in finding her perfect dress. We offer an extensive range of styles from renowned designers like Justin Alexander, Casablanca Bridal, and Kitty Chen, ensuring a diverse selection to suit individual tastes. Our commitment to personalized service is reflected in our appointment-based approach, which allows dedicated time for each client to explore options without pressure.With decades of combined experience in bridal fashion, we emphasize transparency, accessibility, and attention to detail, ensuring every customer leaves with confidence in their choice. Our dedication to community extends beyond retail, as we strive to make each visit memorable through thoughtful interactions. Operating with integrity, we maintain clear communication and prioritize customer safety, adhering to health guidelines to protect both clients and staff. This long-standing reputation for excellence has solidified our role as a trusted partner for brides in the region. We remain focused on evolving with industry trends while preserving the personal touch that defines our service.
Services
Wedding Dresses
Prom Dresses
Special Occasion Dresses
Bridal Accessories
Appointment Consultations
Details
- Year established: 1997
Highlights and features
- Established in 1997, we bring decades of bridal fashion expertise to every consultation.
- We carry top designers like Justin Alexander and Casablanca Bridal for diverse options.
- Our personalized appointments ensure undivided attention for a stress-free experience.
- Committed to safety with controlled group sizes and transparent protocols.
- Expert staff provides tailored guidance to match each client's unique vision.
Services
Wedding Dresses
We provide an extensive selection of designer wedding dresses from renowned brands like Justin Alexander and Casablanca Bridal. Our gowns cater to diverse styles, from classic elegance to modern trends, ensuring every bride finds her ideal match. Expert consultants guide clients through fittings and selections with personalized attention.
Prom Dresses
Our prom dress collection features the latest designs from Primavera Couture and other top labels, offering variety in silhouettes and colors. We assist teens in selecting standout styles while maintaining comfort and fit. Dedicated appointments ensure focused help for stress-free decision-making.
Special Occasion Dresses
We offer dresses for events like receptions, rehearsal dinners, and formal parties, including Adrianna Papell Platinum collections. Our inventory combines sophistication and versatility for diverse occasions. Consultants help clients find options that align with event themes and personal aesthetics.
Appointment Consultations
We provide scheduled one-on-one sessions limited to five guests, allowing dedicated time for gown exploration. This approach ensures focused assistance and a relaxed atmosphere for decision-making. Reservations can be made online or by contacting our Fargo store directly.
Bridal Accessories
We offer complementary accessories including veils, sashes, and headpieces to complete bridal ensembles. Product availability is verified through staff consultations to ensure coordination with selected gowns. Assistance ensures cohesive styling for wedding day aesthetics.
Questions
How do I schedule a bridal appointment?
You can book an appointment online through our website or by calling (701) 282-2837 during business hours.
What designers do you carry for wedding gowns?
We feature Justin Alexander, Casablanca Bridal, Kitty Chen, and Lillian West collections, among other exclusive brands.
Are prom dresses available year-round?
Yes, our prom inventory is continuously updated with new arrivals throughout the season.
Can I bring guests to my appointment?
Appointments are limited to five guests, including the bride, to maintain a comfortable environment.
Do you offer alterations or dress adjustments?
Alterations aren't provided in-house, but we can recommend trusted local tailors for post-purchase adjustments.
Is the Fargo store your only location?
Our main store is in Fargo, with occasional pop-up events at the Moorhead Center Mall in Minnesota.
Reviews (4)
Lynn Roppeau
Apr 14, 2022
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I had a wonderful experience picking out my gown for my wedding. It's the second wedding for us, and I tried some traditional wedding gowns, but was just not finding what I wanted. I came back for a second appointment and moved to the mother of the bride dresses, and I was able to find the PERFECT dress! My consultant was absolutely there for me and my needs. She was patient when I switched ideas and was so excited for me when I found the dress of my dreams! Alan Evans has always been our go to- my daughters have gotten their prom dresses here, and my married daughter found her gorgeous wedding dress here as well, so there was no question of where I would go! I highly recommend Alan Evans for all your wedding needs- traditional or non- traditional!
Kaylin Stevenson
Mar 29, 2022
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Leah was awesome to work with along with the other gentlemen helping take my measurements. I loved how enthusiastic and honest they were when asking for opinions and truly listening to what I envisioned! Their attitudes were amazing! They had a gorgeous selection on all the accessories a bride would need and the store was beautiful! Thanks to them I now have my dream dress!
Jillian Schwarz
Feb 26, 2022
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Had a wonderful experience here. Drove from Bismarck and it was well worth it. Lots of options for styles of dresses all within different price points. They were helpful, knowledgeable and fun to work with. Said yes to my dress here and would recommend this shop to everyone!
Erica Pollert
Feb 22, 2022
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Leah did an amazing job helping us find a wedding dress! She was so helpful and encouraged me to try some dresses I never would have tried on. Thank god I did! She helped me find my dream wedding dress.