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Business Details
25 Years
experience
Your Dream Wedding Dress Awaits at Sarah's Bridal Gallery
Since 2001, Sarah's Bridal Gallery has been dedicated to creating unforgettable experiences for brides and prom-goers in Mt. Pleasant, Iowa. Our 5,500 sq.ft. showroom houses over 1,000 designer gowns from renowned labels like Allure Bridals and Casablanca, alongside exclusive private collections. With personalized styling sessions and a commitment to unique fashion, we ensure no two brides from the same school wear identical dresses. Our team of experts, led by founder Sarah Lauer, combines 23 years of industry expertise with a passion for helping clients find their perfect look. From bridal appointments lasting 90 minutes to champagne-enhanced shopping experiences, we prioritize comfort and celebration.

Our services extend to tuxedo fittings, flower girl dresses, and accessory selections, making us a one-stop destination. Customer testimonials consistently highlight our knowledgeable staff, extensive size-inclusive inventory, and stress-free environment. As Iowa's #1 Bridal & Prom boutique, we maintain our reputation through meticulous attention to detail and a family-centric approach. Our stylists undergo rigorous training to understand body types, personal styles, and special requirements. Whether assisting with prom trends or timeless wedding silhouettes, we guarantee a memorable shopping journey tailored to individual visions.
Services
Bridal Gowns Prom Dresses Tuxedo Rentals Flower Girl Dresses Bridal Accessories
Details
  • Year established: 2001
Highlights and features
  • 23 years of bridal fashion expertise since 2001
  • Exclusive designer collections unavailable elsewhere
  • Personalized 90-minute bridal styling appointments
  • Guaranteed unique school event dress selection
  • Award-winning customer service with dedicated stylists
What people say
Wonderful experience Best bridal gallery Knowledgeable staff Perfect dress selection Stress-free shopping
Services
Bridal Gowns
Our exclusive bridal collection features handcrafted designer gowns from top labels like Allure Bridals and Morilee. Each dress combines premium fabrics with intricate detailing to create timeless silhouettes. Our stylists help brides find perfect fits that reflect personal style while ensuring comfort and confidence on their special day.
Prom Dresses
As one of America's Top 10 prom boutiques, we offer the latest trends from designers including Sherri Hill and Jovani. Our inventory features thousands of styles ranging from classic ball gowns to modern minimalist designs. Each appointment includes personalized styling assistance to help clients find dresses that match their vision and body type.
Tuxedo Rentals
We provide comprehensive tuxedo rental services for grooms and wedding parties. Our collection includes contemporary and traditional styles with customizable options for shirts, ties, and accessories. Expert fittings ensure proper sizing while our consultants help coordinate formal looks that complement bridal ensembles.
Flower Girl Dresses
Our flower girl collection features age-appropriate designs that coordinate with bridal themes. Available in various sizes and styles, these dresses maintain the boutique's signature quality while offering comfortable fits for young attendants. Complementary accessories help complete junior bridal party looks.
Bridal Accessories
We offer complete accessory packages including veils, jewelry, garters, and shoes. Our collection features designer pieces that coordinate with gown styles while providing comfort and practicality. Stylists help clients select finishing touches that enhance their overall bridal presentation without compromising functionality.
People
Sarah Lauer
Founder & Owner
Established the boutique at age 20, transforming a renovated home into Iowa's premier bridal destination. With over two decades of experience, she maintains hands-on involvement in curating collections and ensuring exceptional client experiences while balancing family life with her husband and three children.
Deb
Senior Stylist
Joined the team in 2010 after building fashion expertise through cosmetology and retail experience. Specializes in tuxedo fittings and bridal styling, leveraging extensive knowledge of current trends. A native Iowan with deep roots in the community, she brings personal warmth to every client interaction.
Questions
How do I schedule a bridal appointment?
Visit our website to book online or call 319-385-4411 during business hours. We recommend scheduling 4-6 months before your wedding date.
Do you carry plus-size bridal options?
Yes, we offer extensive inclusive sizing with dedicated plus-size collections from multiple designer brands.
Can I bring multiple guests to my appointment?
Standard appointments accommodate 4-6 guests. Champagne appointments include space for 6+ attendees with additional fees for extra guests.
Do you sell duplicate dresses to the same school?
No, we guarantee exclusive school event attire by registering purchases and avoiding duplicate style/color combinations for the same institution.
What payment methods do you accept?
We accept major credit cards, cash, and checks for purchases. Payment plans available for qualifying orders.
Do you offer alteration services?
While we don't perform alterations in-house, our stylists provide detailed recommendations and can connect you with preferred local seamstresses.
Videos
Reviews (6)
Lexi Howie
Jun 08, 2022 Report
Sarah is not only a dressmaker she is also an amazing lady that goes out of her way to make sure ur special moment is even more special!
Elaina Liechty
Jun 01, 2022 Report
Thank you so much for helping me find my prom dresses throughout the years. It was always an amazing experience and each stylist was so helpful. They have so many dresses to choose from and a great range of sizes. My date also did tuxes through SBG which was so convenient. Everything fit him great and they helped us match perfectly.
Annie Ross
May 29, 2022 Report
Loved my experience at Sarah's Bridal Gallery! Deb helped me find THE perfect wedding dress! I was even able to take it home that day. Highly recommend! Thank you, Deb and Sarah's Bridal Gallery!
Deb Canby
May 26, 2022 Report
What a wonderful experience! I'm so thankful my daughter found the most beautiful wedding dress at Sarah's Bridal Gallery! Our stylist was so knowledgeable and was extremely helpful! We decided to return for bridesmaids and tuxedo rentals. Wow! Everything fit amazing and looked sharp! So glad we chose Sarah's Bridal Gallery for her special day!
Daphne Pulford
Mar 16, 2022 Report
Had a wonderful experience picking out my wedding dress and would highly recommend going here! Allivia was great help, she is so sweet and made the dress shopping process so easy!
Susie Buschling
Oct 10, 2021 Report
Our sales person was very helpful and seemed very knowledgeable about everything regarding weddings. We were all impressed!