Business Details
24 Years
experience
Your Dream Bridal Gown Awaits at The White Dress
Founded in 2002 by John and Marlis Fyke, The White Dress has evolved from a 300-square-foot boutique into one of the nation's premier couture bridal salons. Our journey began when Marlis identified a gap in Orange County's bridal market, leading to the creation of a sanctuary for brides seeking personalized service. Over two decades, we've expanded to 3,000 square feet with seven dressing rooms and a dedicated bridesmaids lounge while maintaining our signature intimate experience. Each client receives one-on-one attention from expert stylists who guide them through gown selection, fabric analysis, and event-specific styling. Our tradition of celebrating gown selections with champagne toasts has created a unique atmosphere where every bride contributes to our living history through signed corks displayed throughout the salon.With locations in Corona del Mar and Bozeman, we combine coastal elegance with mountain sophistication. Our trunk shows feature renowned designers like Galia Lahav and Ines di Santo, offering brides access to exclusive collections. Our stylists' expertise in fit, fabrication, and design ensures each client finds their perfect gown while enjoying an unforgettable experience. We maintain relationships with top designers including Watters, Rivini, and Monique Lhuillier to provide diverse options for modern brides. Our commitment to excellence has made us a trusted name in bridal fashion while preserving the personal touch that defined our origins.
Services
Bridal Gowns
Accessories
Sample Sales
Trunk Shows
Styling Services
Bridesmaids Lounge
Designer Collections
Private Appointments
Wedding Planning
Fit Consultations
Details
- Year established: 2002
Highlights and features
- We offer 20+ years of expertise in couture bridal fashion
- Our stylists provide personalized one-on-one gown consultations
- We host exclusive trunk shows with top international designers
- Our champagne toast tradition celebrates each bride's special moment
- We maintain relationships with over 25 renowned bridal designers
Services
Bridal Gowns
Our curated collection features couture bridal gowns from internationally acclaimed designers. Each piece undergoes rigorous selection to ensure exceptional quality and unique design. Our inventory includes both contemporary and traditional styles to suit diverse bridal preferences.
Trunk Shows
Exclusive in-store events showcase limited collections from top designers before general release. These curated experiences allow brides early access to new collections and special pricing opportunities. Events feature personal consultations with designers.
Styling Services
Personalized styling sessions with expert consultants guide brides through gown selection and complete look creation. Services include fabric analysis, fit evaluation, and accessory coordination. Each appointment ensures comprehensive bridal vision development.
Sample Sales
Seasonal events offer discounted designer gowns from previous collections. Inventory includes both floor samples and new stock at reduced prices. Sales typically feature over 200 options across multiple designer labels.
Bridesmaids Lounge
Dedicated space for bridal parties with coordinated gown selection services. Stylists assist in creating cohesive looks while maintaining individual preferences. Lounge accommodates group fittings and accessory coordination for entire wedding parties.
People
John Fyke
Co-Founder
Co-founded The White Dress in 2002 after identifying Orange County's bridal market gap. Provides strategic leadership while maintaining commitment to personalized service standards established at inception.
Marlis Fyke
Co-Founder
Co-founder with 20+ years bridal industry experience. Originally identified market opportunity while planning her own wedding. Oversees designer relationships and maintains the salon's signature personalized approach to client service.
Questions
What bridal gown styles do you carry?
We feature diverse styles from 25+ designers including Galia Lahav, Watters, and Rivini, ranging from classic ball gowns to modern minimalist designs.
Do you offer bridal accessories?
Yes, we carry veils, gloves, boleros, and jewelry from designers like Toni Federici and Maria Elena to complete your bridal look.
How do trunk shows work?
Our exclusive trunk shows feature collections from top designers like Ines di Santo, offering brides first access to new arrivals and limited editions.
What is your appointment process?
We recommend booking private appointments online for dedicated styling sessions lasting 90-120 minutes with our expert consultants.
Do you have sample sale events?
Yes, we host sample sales with discounted designer gowns, typically offering 200+ options from previous collections at reduced prices.
What locations do you serve?
We operate flagship salons in Corona del Mar, California and Bozeman, Montana, serving coastal and mountain region brides.
Reviews (7)
Elizabeth D.
Jun 14, 2022
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I had the best experience at The White Dress. I have really bad body dysmorphia, but Laura made me feel so beautiful the entire time. Every dress she picked out was exactly what I was looking for and I even ended up finding my perfect dress! The store is beautiful and everyone is so nice and Laura made my experience even better. Parking was easy to find but you need to parallel park. I had the best time finding my dress here and I know you will, too.
Taylr K.
Jun 14, 2022
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Laura was instrumental in helping me find my dream dress! She took the time to learn the details of my venue, the aesthetic, and what type of dress I was looking for. She made sure my opinion was the most important and always heard when I started trying on dresses, and made sure I had plenty of photos once I found the one! Can't recommend Laura enough, she made the whole experience unforgettable.
Brittany B.
Jun 09, 2022
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This shop was fantastic, they have a huge selection and some of the most beautiful gowns I have ever seen. I was helped by Kelsey and girl was on it. She didn't waste any of my time, she read my reactions and was like nope next one until I found something I loved and then I found the one. She was great with communication and understanding what I was looking for and needing as a bride. She checked in and gave me any updates and kept me in the loop. I felt like a princess on my wedding day and couldn't of been any happier!
Victoria M.
Jun 08, 2022
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Such an amazing experience. Cait was so much help in finding my dream dress. I ended up making two appointments just to make sure I picked the right dress and I could sleep on my decision. She ended up searching high and low to bring in the different dresses I wanted to see again, even if it was from New York! She had a way of just making you feel comfortable and know you're making the right decision!
Alexis N.
Jun 06, 2022
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I went to 3 dress shops, and this was my 3rd stop, and I said yes to the dress here. I literally never write reviews but my experience was exceptional. My stylist was the manager, Nicole, and it was obvious she had a lot of experience and knowledge of the inventory. I'm not sure I did a great job explaining to her what I liked, but she totally nailed it. I said I wanted something unique that would pop - not a lot to go off of lol.
I was nervous about this appt bc I know this salon carries really high end couture that was way out of my budget, but Nicole pulled great choices all well within budget. Nicole was super down to earth and made me feel really comfortable. The dresses here are way more unique than what I saw at the other shops. I chose a beaded, low plunge fit and flare dress that was glitzy, sexy, and sooo flattering.
Off the hanger, I did not think the dress would be flattering but it had a bodysuit that worked wonders. I am too paranoid to attach a photo since I my wedding isn't until next year but definitely put this dress shop on your list. Thank you to Nicole and The White Dress for everything. Can't wait for my dress to come in!
I was nervous about this appt bc I know this salon carries really high end couture that was way out of my budget, but Nicole pulled great choices all well within budget. Nicole was super down to earth and made me feel really comfortable. The dresses here are way more unique than what I saw at the other shops. I chose a beaded, low plunge fit and flare dress that was glitzy, sexy, and sooo flattering.
Off the hanger, I did not think the dress would be flattering but it had a bodysuit that worked wonders. I am too paranoid to attach a photo since I my wedding isn't until next year but definitely put this dress shop on your list. Thank you to Nicole and The White Dress for everything. Can't wait for my dress to come in!
Kianna Valdez
Jun 03, 2022
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I absolutely loved my experience here. While I didn't purchase my dress here, I did come for alterations. I found white flower online, and after reading the comments and reviews I booked my appointment. I met with Tay for all 3 alteration appointments and she was amazing. I wish I could give her ten starts. Her experience and knowledge really shined through and made my dress look beautiful. She communicated everything with me and really listened to my suggestions and ideas and translated that on to my dress, just as I imagined. Thank you Tay!
Samia B.
Apr 27, 2022
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My Fiance and I decided we would get married the same year that we got engaged, which limited us to selection on a ton wedding options, including a dress for myself! In a crunch to find my dream dress, I went to 8 different bridal shops, brave decision I know. I have to say that out of all the places I went to The White Dress stood out the most! The customer service was exceptional from beginning to end.
The women who answered the phone was kind and accommodating, other places gave me mad attitude. My stylist Nicole was INCREDIBLE! She listened to what I was looking for, stayed within my budget and was honest and transparent the entire time. I never felt like she was trying to make a sale, which made me feel super comfortable. The dress selection was incredible but a lot of the selection was only available for weddings that were 6-9 months out that was not within my time frame.
I did not buy my dress from here mostly because what I was drawn to would not be ready for my wedding in time. BUT I will say that there was plenty of selection that was high fashion, great quality, and not super cheesy like other places. Ask for Nicole, she's a doll and a great stylist.
The women who answered the phone was kind and accommodating, other places gave me mad attitude. My stylist Nicole was INCREDIBLE! She listened to what I was looking for, stayed within my budget and was honest and transparent the entire time. I never felt like she was trying to make a sale, which made me feel super comfortable. The dress selection was incredible but a lot of the selection was only available for weddings that were 6-9 months out that was not within my time frame.
I did not buy my dress from here mostly because what I was drawn to would not be ready for my wedding in time. BUT I will say that there was plenty of selection that was high fashion, great quality, and not super cheesy like other places. Ask for Nicole, she's a doll and a great stylist.
