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35 Years
experience
Your Dream Bridal Gown Awaits at Bridals by Rochelle
Since 1991, Bridals by Rochelle has dedicated itself to transforming bridal visions into reality. Our full-service salon offers an extensive selection of designer gowns from renowned collections including Maggie Sottero, Rebecca Ingram, Lillian West, and Justin Alexander. Our team of experienced bridal consultants provides personalized guidance for every aspect of your wedding attire, from bridesmaids and flower girl dresses to mothers' ensembles and accessories. With over three decades of expertise in bridal alterations, our skilled seamstresses ensure flawless fits that enhance comfort and confidence on your special day. We prioritize creating a relaxed, enjoyable experience where every bride feels uniquely celebrated.

Our commitment to excellence extends to meticulous attention to detail, whether assisting with gown selection or executing precise tailoring. Located in Whitinsville, Massachusetts, we serve local and destination brides seeking both timeless elegance and contemporary trends. Our reputation for exceptional service is reflected in countless testimonials praising our knowledgeable staff, flexible scheduling, and comprehensive approach to bridal fashion. By maintaining strong relationships with leading designers, we consistently offer fresh collections that balance innovation with tradition. Our goal remains unchanged since our founding: to make every bride feel extraordinary while simplifying the gown selection process.
Services
Bridal Gowns Bridesmaids Dresses Mother's Dresses Bridal Accessories Expert Alterations
Details
  • Year established: 1991
Highlights and features
  • We offer over 30 years of bridal industry expertise
  • Our consultants provide personalized gown selection guidance
  • We maintain exclusive partnerships with top bridal designers
  • We guarantee precise alterations by experienced seamstresses
  • We create stress-free, appointment-only shopping experiences
What people say
Perfect dress fit Excellent alterations Helpful consultants Stress-free experience Beautiful selections
Services
Bridal Gowns
Our bridal gown collection features designer creations from Maggie Sottero, Lillian West, and Justin Alexander. Each gown combines premium fabrics with meticulous craftsmanship to create timeless silhouettes. Available in sizes 0-30, our inventory includes both modern and classic styles to complement diverse body types and wedding themes. Our consultants help brides find perfect matches through personalized fittings.
Bridesmaids Dresses
We offer coordinated bridesmaids ensembles from top bridal collections. Our consultants assist with color matching, style selection, and size coordination for groups of any size. Available in multiple fabric options and sizes, our bridesmaid dresses maintain designer quality while accommodating various budgets and body types.
Mother's Dresses
Our mother-of-the-bride/groom collection features elegant designs from Jade by Jasmine and Jasmine Couture. These sophisticated gowns balance modesty with contemporary style through carefully curated fabric choices and flattering cuts. We provide specialized fittings to ensure both comfort and appropriateness for the occasion.
Bridal Accessories
We carry complete bridal accessory collections including veils, headpieces, jewelry, and footwear. Our consultants help coordinate accessories with gown styles and wedding themes. Available options range from traditional cathedral veils to modern hair combs, ensuring complete bridal looks from head to toe.
Expert Alterations
Our alteration services ensure perfect gown fits through precise tailoring by professionals with 30+ years of bridal experience. We handle complex adjustments including bustle modifications, hem shortening, and bodice reshaping. All alterations maintain original garment integrity while enhancing comfort and mobility for wedding day activities.
Questions
Do you require appointments for bridal consultations?
Yes, we operate by appointment only to provide personalized attention. Appointments can be scheduled by phone during our regular business hours.
What price range do your bridal gowns cover?
Our bridal gowns range from $749 to $2,100, offering options for various budget considerations while maintaining designer quality standards.
Do you offer alteration services for purchased gowns?
Yes, we provide comprehensive alteration services performed by seamstresses with over 30 years of bridal industry experience.
What bridal designer collections do you carry?
We feature gowns from Maggie Sottero, Rebecca Ingram, Lillian West, and Justin Alexander, along with mother-of-the-bride collections from Jade by Jasmine and Jasmine Couture.
Can you accommodate large bridesmaid groups?
Yes, our consultants specialize in coordinating large bridal parties with organized fittings and style coordination services for groups of any size.
What are your salon's operating hours?
We're open Tuesday-Wednesday 11am-6pm, Thursday 11am-5pm, Friday-Saturday 10am-3pm. Appointments are required for all visits.
Reviews (4)
Krissy C.
Jun 26, 2022 Report
I had such a wonderful experience here! Sue is wonderful, the shop is so cute and had plenty of options to try. There was a specific gown that I was interested in trying on, but the shop didn't have a sample, but Sue was able to order a sample for me to try and it arrived in only a couple weeks. When I ordered my dress, it arrived right in the timeline that was provided. The boutique also has a wonderful seamstress who did a phenomenal job! Sue was so accommodating when I needed to pickup my dress on a day the store wasn't open. I was so glad to have purchased my dress here!
T. Zaika
Oct 30, 2021 Report
Very cute and friendly place. Great unique choices. Went there a week ago with my friend and she said "yes" to the dress!
Danielle Bond
May 23, 2021 Report
What an incredible experience at Bridals BY Rochelle! Sue (store owner) is very attentive to the bride and makes sure she shows you all of the options. especially for brides like me who had NO idea what I wanted! The selection is amazing and affordable. After the dress is selected, there is an in-house seamstress who is affordable and UNBELIEVABLE! She really listened to how I wanted the dress to fit and it was my dream dress. Thank you Bridals BY Rochelle!
Erica Jacobsen
Apr 06, 2021 Report
I went to Bridals by Rochelle this past weekend for my first trip anywhere looking for a wedding dress, and I was very nervous going in because I am not the kind of person who enjoys shopping - - I get overwhelmed and end up not knowing what to do. Sue was incredibly helpful both in advice AND in keeping me relaxed throughout the process, which was amazing. I tried on 4 dresses and found one that I absolutely love! I am so excited for it to arrive and to go through the fitting/alteration process. Thank you SO much for helping this shopping-averse sweatpants fanatic find the perfect girly gown for her wedding!