Brides Expressions

We offer a comprehensive selection of wedding dresses in sizes 6-28 with orderable sizes up to 38. Our inventory includes modern and traditional styles from renowned designers like Allure Romance and our exclusive private label collection. Every purchase includes complimentary post-alteration cleaning and pressing to ensure your dress looks perfect on your special day.

Our bridesmaid collection features contemporary styles in multiple fabric options including chiffon, satin, and lace. With sample sizes 2-26 and orderable sizes 0-36, we accommodate wedding parties of all sizes. Special discounts apply when purchasing both bride and bridesmaid dresses together.

We provide modern tuxedo and suit rentals with various color options for vests and ties. Our free professional fitting service takes less than five minutes, and we offer complimentary tuxedo rentals for grooms with specific promotions. Out-of-town members can be accommodated through professional measurement submissions.

Tammy Bronson creates custom floral designs using RealTouch and silk flowers that match your wedding vision and budget. Clients can bring inspiration images or Pinterest boards to create personalized arrangements. Our floral services complement both indoor and outdoor wedding venues.

We offer a complete range of bridal accessories including veils, headpieces, jewelry, and belts from trusted brands like JL Johnson and Mariell. Our collection features various styles from classic beaded designs to modern lace patterns, ensuring every bride finds perfect finishing touches for their wedding day look.

Founder of Brides Expressions since 1994, Tammy specializes in floral arrangements and dcor. She maintains personal relationships with clients, remembering details of dresses sold over 20 years ago.

A Sioux Falls native with over 10 years in Watertown, April helps brides find their dream gowns. She brings enthusiasm and a personal touch to every client interaction.

We have sizes 6-28 in store with orderable sizes from 0-38, depending on style availability.

Yes, we offer complete tuxedo rentals with multiple color options and accessories. Groom packages include special promotions.

While we don't perform alterations, we provide complimentary post-alteration pressing for all purchased wedding gowns.

We accept major credit cards and offer flexible payment plans for qualifying purchases.

Yes, we maintain a collection of discontinued gowns at significant discounts, typically below $800.

We recommend ordering 6-9 months before your wedding date to allow for delivery and alterations.

I found my receipt from Brides Expressions from 8/2/2017 I thought I had lost it. I so badly wanted to leave a review for them 5 years but didn't have info I needed. Well now I do! My son was getting married and I couldn't find a dress either locally (Fargo ND) or online. I stumbled across BE through The Knot and contacted them. I shared my dilemma and asked if they could help. I told them exactly what I was looking for and the size.

Since I wear woman's plus size it makes ordering difficult. Tammy took all the info down and called me back saying she believed she had the perfect dress. Sight unseen I purchased the dress over the phone. When I received the dress all I could do was cry! It was EXACTLY what I was looking for! Perfect fit, only needed to be hemmed. I cannot say enough positive for BE of Watertown. They far exceeded expectations in the area of customer service. My apologies for being almost 5 years late in posting but it was so important to share how much they value the customer!

I have had nothing but great experiences! I had stopped at several bridal gown shops, and stumbled into here and found the one! The gals that have helped me were amazing! They have called me, kept me updated, and just have been friendly every step of the way. I ordered my bridesmaids dresses there, as well! This shop is very affordable and full of pretty gowns. I'm from Watertown, but live and am getting married in the cities, and the distance has not been an issue. I have been very happy with my experience so far!

Second year in a row buying my daughters prom dress here! The best dresses, atmosphere and service! Thank you!

I chose Bride's expressions for my bridesmaid dresses and was very disappointed with them. All of the girls dresses were many sizes too big. Although one of the workers was cooperative and nice, the others were not whatsoever.