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Business Details
We have proudly served the Tyler community for 34 years, turning wedding dreams into reality. Our salon opened in 1986 and has grown from a small storefront to a bustling fullservice destination. In 2016 we relocated to the Bergfeld Shopping Center, expanding our space and staff to ten dedicated employees. The owner and assistant manager have guided Brides & Belles since day one, ensuring consistent quality and vision. Our bridal consultants undergo extensive training, allowing us to tailor every consultation to each clients unique style. We offer an unparalleled selection of bridal gowns, bridesmaid dresses, prom and pageant gowns, and accessories sourced from top designers.

Our inhouse videographer brings over two decades of experience, capturing each moment with professional clarity. We operate with regular hours and provide appointmentonly service during the COVID19 situation to protect our community. Our commitment to client satisfaction drives us to provide personalized fittings, expert styling, and transparent pricing. We maintain a welcoming atmosphere where every bride, bridesmaid, or event host feels confident and supported. Our reputation as Tylers largest independent fullservice bridal salon is built on expertise, integrity, and lasting relationships.
Highlights and features
  • We have 34 years of bridal industry experience.
  • Our staff includes over 20 years of videography expertise.
  • We offer a complete bridal and prom gown selection.
  • Our inhouse videographer has more than 20 years of experience.
  • We operate with regular hours and by appointment during COVID19.
Services
Bridal Gowns
Bridal Gowns are curated from the finest bridal markets, offering hundreds of unique styles for brides and bridesmaids. Our consultants guide you through selections to match your wedding vision and ensure flawless fit. Clients enjoy personalized fittings, expert advice, and exclusive access to limitededition gowns.
Prom & Pageant Gowns
Prom & Pageant Gowns provide a wide range of dresses suitable for school events, competitions, and special occasions. We offer a vast inventory, including unique styles that are registered to your event so the same gown cannot be sold again. Students and parents benefit from our knowledgeable staff, quality fabrics, and affordable pricing.
Wedding Videography
Wedding Videography delivers full coverage of your wedding day by our inhouse videographer with over twenty years of experience. We capture every detail, creating a lasting Bluray or DVD that preserves your memories. Clients appreciate our affordable rates, professional quality, and personalized editing to reflect their unique love story.
Reviews (5)
Jessica Guedea
Apr 11, 2022 Report
I drove 2.5 hours just to come to this location but I wouldn't recommend it to anyone. My experience was awful and honestly ruined dress shopping for me. I will add that one of the workers was very sweet and helpful when she noticed I was unhappy.
Danna Kirk Mayhall
Mar 18, 2022 Report
My granddaughter couldn't find the dress in the store, but these lovely ladies told her if she found the dress they could order it. we searched their site for the dress, I say we found it! The ordering process was easy, and they call us to pick up pretty quickly. She loved it! Thanks so much!
Ashley Stroud
Mar 10, 2022 Report
After having a failed experience at David's bridal in tyler I made a Saturday appointment here and I found my dress! The staff was so incredibly helpful they have a huge variety of dresses in all shapes, styles and price range! I highly, highly recommend this bridal shop! They also have prom, bridesmaid dresses and tuxedos next door and that is where we plan to go for the rest of our wedding party!
Erika Hardy
Feb 05, 2022 Report
The service here is wonderful! After trying on three dresses, I found the one with the perfect fit. They even steamed and stored my dress for free! Thank you so much!
Kayla Lacy
Jan 29, 2022 Report
Made an appt probably 2-3 weeks in advance came in so excited only to be let down answered so many questions assuming they would have dresses pulled for my appt only to come in and be openly handed off as if i was a burden didnt try any dresses on was told no dress could have sleeves that i liked none could be in my color no effort what so ever place doesnt even deserve a reveiw just would like to warn other brides of the unpreparedness and poor selection especially being a plus sized bride!

Terrible place. So disappointed. Id like to add they did not have any dresses in my size that could come in black. I was willing to try on white dresses but there was no point in trying on a dress i did not like the style of. I should have been informed of the issue with black dresses when making the appt. I am well aware it is not a common request. I did find my dream dress tried on white but purchased in black at a different location. Because they had plenty of plus size options to try on in white.