Business Details
46 Years
experience
Your Dream Wedding Gown Awaits Here
Margene's Bridal has been dedicated to empowering women with confidence through exquisite bridal fashion since 1980. Born from a passion for helping brides find their perfect gown, we have spent over four decades curating a diverse collection of over 400 wedding dresses across two Idaho locations. Our expert stylists specialize in personalized fittings, offering a carefully selected range of romantic, modern, bohemian, and modest designs to complement every bride's unique style.With a legacy of dressing clients for prestigious events like the Oscars and Miss America, we combine decades of experience with an unwavering commitment to customer satisfaction. Our preservation services ensure your cherished gown remains pristine for generations, while our 2024 expansion under owner Jaylee Hunter Patterson continues our tradition of excellence in bridal fashion.
Services
Wedding Gowns
Plus Size Gowns
Gown Preservation
Custom Orders
Wedding Styling
Plus Size Selection
Lay-Away Option
International Shipping
Phone Consultations
Evening Gowns
Details
- Year established: 1980
Highlights and features
- Over 40 years of expertise in bridal fashion and gown preservation.
- Expert stylists provide personalized dress selection services.
- Collection includes over 400 unique wedding gowns.
- Plus size wedding gowns available up to size 32.
- Preservation services protect your gown for generations.
What people say
Excellent stylist expertise
Unique gown selection
Welcoming atmosphere
Personalized attention
Professional consultants
Services
Wedding Gowns
Our curated collection features over 400 unique wedding gowns including romantic, modern, bohemian, and traditional ball gown styles. Specializing in exclusive designs not found elsewhere in Idaho, we offer both off-the-rack and made-to-order options for every bride's preference and budget.
Plus Size Gowns
We offer an extensive selection of plus size wedding dresses up to size 32. Working with designers who specialize in plus size bridal fashion, we ensure every bride finds a gown that combines current trends with exceptional fit and comfort.
Gown Preservation
Our professional preservation service protects your wedding gown for generations through specialized cleaning and storage techniques. The process prevents yellowing, maintains fabric integrity, and includes a six to twelve week turnaround with direct delivery to your home.
Wedding Styling
Expert stylists provide personalized fittings to help brides discover their perfect gown. Utilizing detailed knowledge of silhouette and fabric combinations, our consultants guide clients through style selection while considering event themes and personal comfort preferences.
Custom Orders
We specialize in special-order wedding dresses that allow brides to customize details like fabric, color, and embellishments. With access to international designers and a legacy of bridal industry connections, we help create one-of-a-kind garments that reflect individual style.
People
Jaylee Hunter Patterson
Owner
Jaylee's lifelong passion for bridal fashion began in childhood, evolving into a 20+ year career at Margene's Bridal. As sole owner since 2024, she continues the legacy of excellence she helped establish through previous roles as partner and Boise location manager.
Keeley
Bridal Stylist
Experienced bridal consultant recognized for helping brides navigate style choices and make confident decisions during their gown selection process, based on multiple customer testimonials highlighting her expertise and personalized approach.
Jensen
Senior Stylist
Expert stylist praised for attentive listening skills and ability to create personalized gown selections that align with each bride's vision, with multiple documented success stories from satisfied customers.
Chelsea
Lead Consultant
Award-winning bridal consultant known for encouraging brides throughout their gown selection journey, with specific expertise in helping clients visualize their wedding day through dress choices.
Questions
How do I schedule a bridal appointment?
You can book your appointment directly through our website or by calling either our Idaho Falls (208.522.0162) or Boise (208.376.6575) locations during business hours.
Do you carry plus size wedding dresses?
Yes, we offer an extensive plus size selection up to size 32 with gowns designed specifically for curves, including many styles you won't find elsewhere in Idaho.
Can I purchase a gown immediately?
Many brides leave with off-the-rack gowns the same day, though made-to-order dresses typically require 8-12 months for production and delivery.
How should I prepare for my appointment?
Know your wedding date and venue details, have a budget in mind, and bring photos of preferred styles. We recommend limiting companions to 1-2 key decision-makers.
Do you offer preservation services?
Yes, our professional gown preservation includes cleaning and special packaging to protect your dress for generations with a six to twelve week turnaround time.
What payment options are available?
We offer flexible payment through lay-a-way programs, credit card payments, and special financing options for qualified purchases to accommodate various budget needs.
Reviews (7)
The Martins
May 01, 2022
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I had the best time at Margenes bridal. Our consultant Jaylee was awesome and saw my vision right away. I found my yes, dress!
Sarah Coldiron
Apr 27, 2022
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I went to a few other bridal shops before Margene's, but the service and overall experience here was the best! My consultant, Bronwyn, made me feel special and cared for, but wasn't too pushy and didn't make me feel pressured to say yes to anything. The selection at Margene's can't be beat and they had so many customization options that I really was able to find my perfect dress! They also have a good range of prices and styles. I highly recommend Margene's Bridal if you're in the market for a wedding dress
Cara Pantone
Apr 21, 2022
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Wonderful service and experience! Keeley at Margene's made finding the perfect dress easy and so much fun, and she was very knowledgeable and helpful throughout the process. I didn't feel any pressure and felt comfortable and special the whole time. Keeley did a great job taking the time to understand my style, vision, and personality and made beautiful recommendations for me to try- she made sure I left with the perfect dress that I LOVE and no regrets.
Hannah Peacock
Apr 16, 2022
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Margene's has the best selection of beautiful modest wedding gowns in the Boise area! I love the dress I decided on! Bronwyn helped me try on so many dresses and clipped me in to see how they would look! She was AMAZING! She was helpful and was only looking after me. She helped find the perfect veil to go with my dress too! She went above and beyond to make me feel beautiful and stunning in all of the dresses and she was attentive to my needs. Loved this experience!
Becca Fabris
Feb 19, 2022
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Margene's was exceptional. Rachel helped me out and she was so good at her job. She was so fun and friendly and helpful! I wasn't really sure what I wanted when I came in and she was ready to give me suggestions that looked beautiful on me. She used so many little tricks to make sure I could see each dress look more like my style. Everyone at the store made me feel comfortable and beautiful. We came back and tried it on one more time with Keeley who was equally as wonderful and accommodating even when we didn't have an appointment. Other shops we went to just didn't compare.
Emily Soulek
Jan 29, 2022
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I had the best time finding my wedding dress here! We didn't have an appointment for that day but called ahead to make sure we could try some dresses on and they had an opening and I'm so happy they did. All of the dresses there are absolutely beautiful, you'll see when you walk in, and the staff there is wonderful. Keeley was very knowledgeable and amazing she helped us find the perfect dress for me! Both of the ladies working that day were so helpful and kind. It was truly a very happy and fun experience. :
Gabrielle Lutz
Jan 28, 2022
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We had a big group of girls but Margene's accommodated well! It was so much fun to be able to have our brides sisters there! It was so important cause she has so many and we didn't want anyone to miss out! Also they found exactly the style our bride was going for and hit it right on the nose. She loved almost every single dress she put on so it was a tough decision! Thank you for making us all feel special and especially our bride!