Get Quotes Contact Us Sign In
Website
Call
For over 35 years, Prevue Formal & Bridal has been the premier bridal and prom store in the San Diego area. Over the years, Prevue has helped thousands of brides select their "perfect dress" with the largest selection of formal dresses and bridal gowns on the west coast. As a full service bridal salon, we offer brides-to-be everything they need to make their dream wedding a reality.

Not only do we have the largest selection of bridal, bridesmaids and mother of the bride dresses, we also have thousands of formal, special occasion and prom dresses in stock.
Services
For over 37 years, our experienced staff has been providing high quality customer service while helping our customers find their dream dress. We can help you say YES to the perfect bridal gown or the winning pageant dress. Prevue is a one stop shop with everything you will need for your next big event.
Visit Prevue Formal and Bridal and discover our wide collection of handbags, shoes, jewelry, and bridal accessories. We carry accessories from brands like Touch Ups, Dyeables, Johnathan Kayne, Childrens by Touch Ups, Touch Ups, Helen's Heart, Jim Ball Designs, and Allure Accessories.
You will be working with a professional bridal consultant who will guide you through the amazing journey of finding the dress! Both you and your consultant will browse gowns and she will assist you putting them on, it definitely takes a helping hand! All wedding gown sales are final sales, there are no refunds, exchanges or returns on special order items. If I plan to lose weight between the time of gown purchase and the time it arrives, is that an issue?.
What a fantastic place! We worked with Gaby, and I must say that working with her was by far the best experience we had in finding a wedding dress. Gaby took her time and didn't push us just to make a sale. She was with us every step of the way! I can't recommend her enough! Such wonderful staff! Seriously, also an Amazing selection of jewelry, shoes, and gowns from prom, pageant, to weddings!
Reviews (10)
Write a Review
Mariah Decatur
Jun 26, 2022
Love this place! They have everything you need for a wedding and even for a formal outting. I love the service and group of staff that go over and beyond to serve and provide assistance! Caitlin and her mom are too notch people! I bought my wedding dress from this store and also a formal dress for a symphony that I went to! Love my dresses! Thank you Prevue!
Amy Koger
Jun 23, 2022
I had a wedding dress emergency and needed a dress in less than one week. I walked in on a very busy Saturday, explained what happened to my dress and why I was there last min, and the whole team rallied to squeeze me in. In between booked appointments, the ladies there were so attentive and understanding. I had my eye on a dress another bride was tring on, and it wasn't one that could be purchased off the rack, but Caitlin saw me eyeing it, went out of her way to see if it was available and could be shipped overnight.they had me try it on and IT WAS PERFECT!

It's everything I wanted and I love it more than my original dress! The ladies at Prevue La Mesa are super stars and saved my wedding. Caitlin got the dressed shipped in 2 days and recommended a great alterations place that could take care of me in just a day or two. I feel so much relief, thanks to the teamwork from everyone that made this happen for me. When I picked up my dress from the store today, everyone was extremely friendly and genuinely happy for me. 5 star service! Thank you!
Julia Manoushakian
Jun 08, 2022
This store is amazing to say the least! I made appointments for my maid of honor and my mom to get dresses for my wedding. I was skeptical after reading some reviews claiming they only had small size dresses which is NOT true. My mom is a size 16 and there were so many dress options for her! Daniela and Carla took their time to listen to the requests that my maid of honor and mother wanted and they executed it perfectly!

Both of them found dresses for my wedding and within their budget! I highly recommend going to prevue they were so much better than we expected! Thank you again Carla and Daniela!
Mike Castro Armenta
May 15, 2022
The staff is very busy and for the amount of customers they do miracles, they do everything as quick as possible but with a smile. and I give them a 10 for that. Don't look for a place to sit as it is limited, and it gives more room for ALL the dresses.
Rene Mcgonigle
Apr 27, 2022
Our salesperson was great however every dress was torn that my daughter tried on. Be super careful about checking the entire dress. It's a very stressful shopping experience to say the least. There was one salesperson who was completely rude ( I think her name was Devi ) She seem to forgot they are in a customer service business. There are other prom dress stores to shop at.
Miriam Perdomo
Apr 10, 2022
Im honestly a upset in the lack of customer service and compassion for brides. My sister came here to get her wedding dress. My mom was diagnosed with stage 4 cancer last year and my sister had just got engaged. We didn't know how much time we had to plan her wedding but we knew it wasn't a lot of time. so we came here to get a dress. From her expression she liked it but it wasn't the dress but we knew there wasn't a lot of time. Sadly my mama didn't get the chance to make it to the wedding and passed away in December 2019.

We pushed back the wedding a couple months and we're hoping on exchanging the dress for a one she loved at the same store. even offered to show a death certificate as sensitive as that is but they declined. No exchanges. As the maid of honor I just want my sister to be happy and feel her best on her wedding day. Planning a funeral around a wedding day has been a challenge in itself.
Tiffany Haydock
Apr 08, 2022
Be careful and ask lot so questions before committing to a dress from here! I bought a dress straight from the Prevue shop, rather than ordering one and having it shipped. The dress I bought clearly would need to be shortened, but no one at Prevue told me that it would not be possible given how the detailing/applique on the bottom hem of the dress was attached BY embroidery.

The seamstress who was trying to hem my dress would have had to rip out some of the embroidered detailing to remove the appliques and shorten my dress. I ended up going with a completely different dress from David's Bridal and will have to sell this one to get my money back due to the no-refund policy.
Eden Schaeffer
Mar 27, 2022
Lanessia made my experience a 10/10. While looking for a prom dress she payed attention to the quality's I liked, but also gave me some dresses that she thought would look good on me. She ended up picking out the last dress that I tried on which was the ONE. All the staff is very nice and make you feel welcome. Thank you Prevue!
Rebecca Eggers
Mar 10, 2022
We went for a prom dress. Wow. It was so disorganized. A hot mess. Crowded to many people. Dressing rooms were dirty and cluttered. No one helped us and to search through all the plastic bags to find dresses. Poor experience. We asked for a different size in a dress the gal brought us a bigger dress not the one we were asking for it was so big on my daughter. It was a poor experience.
Jessica Arroyo
Feb 27, 2022
I've been here two times on different occasions- once for prom (2014) and again in fall of 2021 for a bridesmaid dress! I had a great experience both times! For this most recent visit, my appointment went well and the young lady I had help me was very understanding with me since I am plus sized. She never once made me feel bad about my size and gave good recommendations for different dress styles!

I was able to find the perfect dress and for a reasonable price (no more than $175)! I'm glad I went early since I had to wait over a month to get it, but they were attentive and punctual and called me as soon as it was ready! I recommend this place to everyone since they have a large selection of dresses for all occasions!