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From timeless elegance to the modern and unexpected, our selection of bridal gowns is unparalleled. Our collection is carefully curated from famed wedding designers worldwide, and edited for artistry, craftsmanship and fit. Check out our upcoming special events for the most anticipated trunk shows and sales. Don't miss these rare opportunities to pre-order new styles not yet in stores. Your favorite designer trunk shows are your best opportunity to try on their latest styles.
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Since 1985, Bridal Galleria has been inspired by our brides' very own love stories. It is with that passion that we curate the finest selection of couture bridal designers, along with the most seasoned stylists for an unparalleled personalized experience.
Bridal Galleria is the exclusive new home for bridal icon Vera Wang. Her couture Vera Wang Haute offers wide ranging styles from trend setting to ultra romantic with the most exquisite fabrics & laces. Her gowns are a must have for every bride! Monique Lhuillier is bridal's fashion icon. Her gowns reign supreme as the most sought after label for both bridal and ready-to-wear worldwide.
Our guest limit is regardless of anyone's vaccination status or CDC/local tier capacity changes. Because our space is intimate and viewing areas shared, it is important that everyone adheres by our limitations in order to preserve the peace and sanctity of the shopping experience for every bride. PLEASE, do not ask for an exception.
Visit our sister bridal shop "Off The Rack Bride" located right next door to Bridal Galleria. We are San Francisco's best resource for discount designer wedding dresses! Our guest limit is regardless of anyone's vaccination status or CDC/local tier capacity changes. Because our space is intimate and viewing areas shared, it is important that everyone adheres by our limitations in order to preserve the peace and sanctity of the shopping experience for every bride.
Reviews (26)
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Connie C.
May 10, 2022
I had an amazing experience at BG. I had been to 3 different salons at that point, but I loved BG the most. I went alone because I wanted to narrow down my search before bringing my crew. Their selection is so beautiful. I came in to try a Monique Lhuillier dress. Jean helped me at my appointment and selected so many other gorgeous options to try.

I loved so many of them -- one of them even made me cry and I'm not a big crier! Jean strategically saved the Monique Lhuillier dress for the very end, and I had that bridal moment that I had been waiting for. Also because I was alone, Jean expertly took photos of me on my phone. Highly recommend this salon for brides who are looking for couture gowns!
Mariah Chen
Apr 24, 2022
Shonna and Grace are fantastic to work with. Recommend coming here!
Cora O.
Apr 01, 2022
I went to the Off the Rack store with my friend and she bought the first dress she tried on, helped by Shonna! So when it was my turn to find a dress, I went to Off the Rack and had the most amazing experience with Jean! She listened to my preferences and budget and pulled some beautiful gowns - I loved them all! I was deciding between 2 different styles, and she gave me such good advice and never rushed me or pushed me.

She was so busy that day but truly went out of her way to make sure I had everything I needed to make a decision, even helping me during her lunch break! Most of all, she was so much fun and made the shopping experience such a memorable time for my mom, sister and me. Come here for truly beautiful dresses and a fun shopping experience!
Rassa A.
Feb 02, 2022
I was a very picky bride with a pretty specific vision of what I was looking for and Bridal Galleria delivered all that in more. Starting with space: the space is gorgeous, fluffy, white and girly. It makes shopping such a joy. The dresses and designers are gorgeous, unique and current. And then there's the staff who will go above and beyond to help you find your dream dress.

After searching through the main store, Pascal actually found me my beautiful Ines di Santo dress on the sample side of the store and then she and Grace were able to get a new one ordered in my size! When the dress arrived and had a fit issue (no fault of BG), Grace was able to call the designer and they fixed it free of charge! (TRULY TRULY AMAZING). This is a must stop on your bridal tour, you won't regret it.and hopefully will find your dream dress!
Nicole Burns
Jan 28, 2022
After trying on over 100 dresses across multiple states, I landed on both my ceremony and reception dresses at Bridal Galleria. Shonna helped me in my search for my ceremony dress during a Monique Lhuillier trunk show. She was patient with me and nailed the vision that I was trying to achieve. I chose the Willow dress with an over skirt back in August 2019.

My original wedding date was September 2020, but with covid, we pushed to October 2021. During this time, Grace worked with me to keep my dress in storage until it was time for alterations ahead of my new date. I decided to hunt for a second dress (before knowing my wedding would move) and found an amazing Berta gown at Bridal Galleria's off the rack store.

During my dress search, Grace, Shonna, Hallie, and all of the ladies were extremely kind and supportive. They followed my entire wedding journey throughout the covid delays, cheered me on, and made me feel like a princess every time I came to the store for alterations. I was so happy to do my Monique alterations with Grace and have the entire staff by my side during such a challenging, unknown time. My wedding day was a dream come true and both dresses were absolutely stunning. Thank you again ladies! I am so grateful!
Devon Clima
Jan 23, 2022
Jean was so helpful. I am not a dress girl, and was skeptical of the entire wedding dress shopping concept. I tried two styles on before I found the perfect perfect dress. Jean was supportive, encouraging, and just fun to be around. This was an excellent hour and the price at the end was totally reasonable. I was shocked to come away with a dress, and am very happy with the overall experience.

I would recommend Off the Rack Bride to any bride looking for a dress and not wanting to spend a fortune. There is a lot of glitter and flounces here, but I was able to find a simple silk dress without frills, so there is something for everyone.
Raquel
Oct 19, 2021
Haily is lovely. She was patient as I browsed the dresses and accessories answering any questions. She showed me where my sizes would be and explained the color on the tags indicates the discount % ( I stopped by w/out an appointment) Haily even helped me try on a dress I liked despite not having booked an appointment. The selection is very feminine with lots of sparkles, glitter, and beading details.

There were a few classic styles (silk with minimal embellishments) The have a nice selection of accessories - belts, veils, capes, skirts, and laying bridal tops. Ultimately I bought a veil. If the alternations I make to my existing dress don't work out I'll be back to purchase an alternative dress for my big day.
Leslie T.
Oct 11, 2021
Love love love! Berta had a trunk show and I was able to grab a last minute appointment. The dresses are beautifully made and designed. My stylist zoned in the things that I liked and did not like. The whole experience was amazing!
Stephanie F.
Oct 05, 2021
This is the last bridal shop I visited. I kinda know what I want already but no other gowns impressed me a lot. I came here and Jean helped me find the one. I told her what I like and she pulled one Berta dress not exactly match my description but fits me perfectly. Also thanks to Grace who answers my questions and give lots of advice.
Diep Nguyen
Sep 19, 2021
This is a fantastic place to go for "off-the-rack" wedding dresses. Very appropriate name. There should be more places like this! The gowns are of amazing quality. The sale associates were kind and patient. And they had a lot of lights in the viewing area so the dresses are even more bright and beautiful. So if you need a dress fast, I highly recommend checking out this place. It's not "cheap", but the dresses are amazing. Make an appointment!
Christine P.
Jul 22, 2021
Bridal Galleria is the best bridal salon in San Francisco. They have a beautiful selection of designer gowns and their level of service is great. Grace in particular is wonderful! She is very accommodating and will give you her honest opinion when it comes to alterations (also, she is a whiz at alternations-- unbelievable). Everyone at my wedding was in awe of my dress and I cannot thank the Bridal Galleria team enough for helping pull off the wedding day look of my dreams!
Natalie K.
Jul 19, 2021
This was the 9th shop I visited last year, looking for the perfect wedding dress. The dresses here are in the higher price range but are worth the price. My dress had a beautiful train, material, beading, unique and was still light weight. I loved it because the materials used were more comfortable on the skin and again light weight which is important when you are walking in 4inch high heels in the summer heat.

The gown was an ines di santo. The staff at the shop were kind and gave me time to try on dresses to find the perfect one. The dress was customizable in size too which was nice as my bottom is wider than my top and I was also able to add a lining to the top and bring in the heart v in to bodice. I got so many compliments on the dress and I loved every moment wearing it. Also I got the dress last year, but I see from other reviews that customer service at the shop may have changed so keep that in your consideration.
Hanim Lim
Jul 01, 2021
It's a gem hidden in the middle of the hussle and bussle. Staff is absolutely amazing and very helpful. Great recommendations and amazing dresses. It's going to be hard to pick just one.
Colleen K.
Jun 10, 2021
I am so grateful to the staff at Bridal Galleria for helping me find my dream dress, completing the alterations, and for being so supportive throughput the entire process. I only have great things to say about my experience working with them. And I worked with numerous bridal shops. They are trustworthy and total pros, providing guidance and advice the entire time. I would recommend Bridal Galleria to any bride. Thank you!
Kieanna
May 26, 2021
I will be requesting another stylist to help us as I was disappointed with the experience and service Haily provided. We were 30 mins late to the appointment, but when I called ahead, we were not told this would affect the length of our appointment. I do not understand why I filled out paperwork of information they already had, and nothing I wrote down about my wedding location, or fiance's name was even referenced in the appointment.

After rushing through 5 gowns in 30 mins. I was not even given a list of the gowns tried, even though I felt strongly about at least 3 of them. I was told by Haily to go around the racks after she had put the gowns back and take pictures of the tags (that were worn down and barely legible). I have never experienced this in a bridal store before. After asking 3 times for her to write them down or send an email I was told she can do so but it will be much later on when she gets around to it as she was very busy. Having worked in the bridal world, I do understand as a boutique, you have back to back appointments and commitments to all customers.

I just think that if this was my first bridal appointment I would have been extremely disappointed and I hope this is not the reality for any of their future customers, as they deserve the full bridal experience with an enthusiastic stylist by their side, when buying the most important dress of their life.
Tiffany Z.
Apr 25, 2021
I love this place so much. This was my second bridal store and I loved that they had an ines Disanto trunk show. All of the gallons were gorgeous. The associate who assisted me Pascal was incredible she had a modern woman's perspective really listened to the details that I wanted and could really notice the types of dresses that I was already attracted to based on what was a sample from the truck show
Elizabeth S.
Mar 18, 2021
To say my experience was perfect is an understatement. My stylist, Haily Phung, made me feel SO special and extremely comfortable. Due to Covid, I went dress shopping solo (I was super nervous about it) but Haily eased every anxiety from the moment I met her. She helped pick out my DREAM dress and was my total hype girl. She took pictures at every angle, styled my veil, laid out the lacy train. I couldn't be more grateful. Ladies, do your self a favor and book an appointment. it won't disappoint.
Lisa Marie R.
Mar 15, 2021
By the time I went to Bridal Galleria, it was already my 8th time trying on dresses. After trying on so many dresses, I was starting to feel frustrated not being able to find "the one". But that stopped immediately when I met Shonna. I had scheduled back-to-back appointments at Bridal Galleria and their sister store Off the Rack. Shonna was my stylist for both appointments and was simply amazing for both the high end and sample store.

She offered lots of helpful suggestions on what could be modified to make certain dresses my dream dress, etc. I came into BG hoping to fall in love with a Berta dress I saw on Instagram as they are the only retailer in San Francisco who carries that designer. My mom wasn't able to come with me to the appointment so Shonna graciously took many photos and videos for me to look back at and share with my mom.

Unlike other salons, they do not use clips and instead use safety pins. I think pins look great because they do not take away from the look of the dress (I typically end up having like 10 clips on me by the time I walk out of the dressing room!). The only con to this, however, is the dress doesn't seem to get as fitted as it can with clips. Nonetheless, I think pins are much better for looking back at pictures.

I ended up liking 3 of the dresses (Berta and Monique Lhuillier) but ended up falling in love with another dress from another shop before having a chance to come back to retry the dresses on. Though, I didn't end up going with any of the dresses, I wanted to give kudos to Shonna for being a wonderful stylist!
Nadine Y.
Feb 07, 2021
[ During Covid Review ] Located in the embarcadero center, they offer garage parking and street parking. They are located on the 2nd floor just up the escalator and to the left. Easy to find because of signs and their sign is quite visible. They have two shops, one where they offer their trunk shows and other bridal dresses and the other shop has their off the rack dresses including the black tuxedos for the guys.

I was looking forward to my appointment here hoping to find the dress, unfortunately my experience here left me with a nasty taste in my mouth. When my guest and I arrived for our appointment, our temperatures were taken, they offered hand sanitizer, and they had us sign a covid-19 waiver form. Afterwards, one of their salesperson came to us and told us that she will be assisting us today.

I forgot her name, but every experience after that introduction was bad. She asked if there were any dresses I liked and if I wanted to, I could show her. I showed her my picture along with an idea of what I like along with my budget; however, I am willing to try dresses on if they are out of my budget. After I told her that I wanted a dress that was strapless, the salesperson went, "Oh.well.that will narrow down a LOT of dresses". Turns out they barely offered a lot of dresses that were strapless with lace.

The salesperson told me to walk around to see if I liked any dresses and let me tell you that experience was not fun for me. While I was looking at each dress, all I could see in the side of my eye was her just staring at me and standing there. After a couple minutes of awkward moments, she walked over to a dress and said, "Oh this one is nice; however it's out of your price range ($6000ish)" and then walked away.

I was open to trying out the dress, but with that attitude, I didn't bother. Finally she told me that if there were none here, then we could go to the off the rack store and see if there were any there. We went to the store and the next thing she said after we entered really just left a bad taste in my mouth. She said to me and my guest, "I recommend looking at the pink tags over there because those dresses are more your structure". Ouch, I know that I'm not a size 4 or anything, but did she have to make a comment like that?

In the end, my guest and I left this appointment at 11:40 even though our appointment was for an hour (11:30-12:30). I really did not like how I was being treated at this bridal store, how I felt like the salesperson had to comment on my size, and that she didn't even take the time to try to find a dress for me. There was no effort, no courtesy, nor did my guest and I feel at all welcomed here.
Jennifer S.
Nov 06, 2020
I came here a year ago and had Kim as my bridal consultant. She was amazing! She was so good about pulling dresses for me and helping me in and out of sooooo many dresses. Even though I didn't actually end up purchasing my wedding dress from Bridal Galleria, I still have a great experience there. Great selection of designers - they actually had all the designers I wanted to try and I learned that many other designers don't even go anywhere else outside of Bridal Galleria to stock their lines in SF.

They kind of have the monopoly on them! Loved Berta and Ines Di Santo, but unfortunately the one dress that I fell in love with was out of my budget. Kim even warned me before I tried it on.lol! oh wells! Still great experience and definitely worth the trip to try on dresses!
Jessica L.
Oct 29, 2020
Bridal Galleria was where I found my dress. I will forever be grateful for meeting Kim and have her pick out "the one" for me. On the rack, the dress was not a love at first sight situation, however Kim pulled it and I tried it on. I was not confident in my body, but Kim made me feel super comfortable. She was able to provide suggestions on how to change each of the dresses I tried on in alterations to fit what my needs were.

I went to over 15 bridal shops and Kim was far and away my favorite associate I worked with. She has a LOT of experience, never pushed me to buy anything or make a decision, and we truly enjoyed working with her. Thanks so much Kim and the whole team at Bridal Galleria!
J. S.
Sep 07, 2020
I don't understand how can people in this wedding business can be rude and unfriendly. Although some people get married a few times, but MOST OF US only get married ONCE, okay? and each of you who was in this wedding planning process will be remembered forever! I got married years ago, my dress was a beautiful Lazaro dress which I'll cherish forever.

I found my dress here at Bridal Galleria, the experience of arrival here was NO GOOD. I loved the dress so much I even forgot about the snooty associate and went for it. I still remember her unfriendly attitude. Before I found THE DRESS, each time she brought a dress to me, she'd say, this is blah blah blah designer dress, very EXPENSIVE (aka, you can't afford it ).

I mean, girls that walk in your door have done enough research and are aware of the price and most importantly, and CAN AFFORD the dress, alright? The 4 stars are one generous review because I love my dress, and during my 2 fittings other staffs were nice ( and the mean lady wasn't there ).
Whitney B.
Aug 02, 2020
This shop is beautiful! It was the first of my two appointments and I found my dress on my 4th try on. It happened to be ines de santo trunk show weekend and I was in love. Kim was so helpful and down to earth and made me feel at ease. I had another appointment in the city that day but we ended up back ordering #4 before we left the city. I did my alterations here and dress fit perfectly for the big day. Thank you Kim and galleria team!
Joy L.
Jun 09, 2020
This review is long overdue! Kim was an absolute blessing to work with. Every other bridal salon I went to absolutely pressured me to make a decision and buy a dress way before I was ready. Kim was patient, honest, and relaxed which completely took my anxiety of the process away. The day I found my dress, I came to the salon by myself because I trusted Kim so much!

I visited during a Monique Lhuillier trunk show and found "the one." I wanted to make sure before purchasing, so they even fit me in for another appointment the next day and bring some friends so I could show them before purchasing the gown. I had several appointments and Kim was always patient, kind, and accommodating. I also got my dress tailored here and they did an amazing job- it fit like a glove! I can't recommend Bridal Galleria enough to SF brides. They had the best selection, trunk shows, accessories, and service of any shop I went to.
Diane C.
Dec 18, 2019
I highly recommend Shonna! She first carefully listened to what I wished for for my wedding dress, quickly picked 8-10 dresses for me to try, and gave constructive recommendations to help me find the type of materials, shapes, lengths etc that would be the most flattering to my body. I fell in love with two dresses so went to the shop multiple times to re-try the dress as I just couldn't make up my mind; she didn't frown a bit but helped me out fitting the dress and addressing any concerns I had. Thank you Shonna!
Clarissa Bhargava
Dec 31, 2018
Had a fantastic experience with Laura -- she was so patient, kind, and sweet. The selection is great for a sample sale store, and you're free to peruse and try on dresses to your heart's content. The prices are an absolute steal for how gorgeous/high-end the dresses are. Will hopefully be back to pull the trigger on my favorite.