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Boulevard Bridal & Prom is considered St George's premier bridal and prom store with over twenty years of knowledge. With many exclusive lines we carry the hottest and most up to date styles of contemporary and modest dresses along with all the other items needed to make your event fabulous. Please browse our site to find out all about us and to see a sampling of our pretty gowns and accessories!
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Just wanted to let you know that I received my wedding dress and I LOVE IT! Thank you so much for your excellent customer service. You guys ROCK! I can't wait to see the bridesmaids dresses when they arrive next month. I'm so glad I found you guys.
In order to assure the right dress size is chosen we need you to measure your body at the bust, waist, and hips. See diagram below Tell us your height as well. Long dresses are a standard 59 inches hollow to hem. This is necessary before the order can be placed. Most wedding gown returns are for larger sizes because of inaccurate measuring.
We love our brides and want to help you! Our stylists are well trained to help you find the perfect gown, to compliment your shape, style and personality. We take this very seriously but have fun in the process. Trust the stylists knowledge and expertise. We recommend that brides purchase their gowns 8 to 12 months before the wedding date.
Reviews (18)
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Kyrsten Detwiler
Jun 03, 2022
Karen is super friendly & helpful. She helped me find a beautiful dress that I absolutely love. I will definitely recommend Boulevard Bridal to anyone I know looking for a dress in the future!
Candi Beebe
Jun 01, 2022
I am writing this review as a family member not as a bride. This is what I saw and felt looking in. Selections were ok for bridal dresses. Staff was ok.not the friendliest. The young girl did her best to help. She was nice. We felt like we were putting them out. The mood/feeling was strange. The wedding dress was chosen at a different location.
Marissa Murgo
May 10, 2022
I was here on Monday 5-16-22 and I found my dream dress! These ladies were so wonderful, sweet, and kind to work with. It was a women and her grand daughter and they both were just so sweet and so much fun to work with. They really made me feel special and beautiful. I was only there for about 45 minutes before finding my perfect dress. I was so worried it would take me so much longer and I'd need to go to so many stores, but nope!

First store I went too and they had exactly what I wanted/needed! I had 5 girls with me and they were accommodating and also made it so much fun to have them all there! Very much recommend this bridal/prom shop! Could not have asked for a better experience, can't wait for my follow up appt
Cecy Garcia
Apr 30, 2022
Went to a few bridal spots looking for dresses for my sister. Karen was by far the most personable, she made the experience fun and she was very detail oriented. We said yes to the dress here and my sister was very happy with the choice. Good options with reasonable prices.
Alyssa Gonzalez
Jan 19, 2022
I went into looking for dresses not really sure what style would work best for me. Karen and Savannah helped me find the perfect dress at a reasonable price. They help you feel comfortable and have a wide array of options for every body type and size. Thank you again!
Jewel Cummings
Dec 29, 2021
I had a great experience at Boulevard Bridal and Prom! Karen was very patient with me and helped me try on several dresses. I found a dress which to my surprise was not what I first had in mind but I LOVE IT! I can't wait to wear it! I was so happy Karen was willing to take us in at such short notice and spend a lot of time with being indecisive as my first dress was made completely wrong. They have a great selection and even have great seamstress recommendations as well! Thank you Boulevard Bridal and Prom!
Mallory Day
Nov 16, 2021
I can't say enough good things about Boulevard Bridal. A couple months ago I went to a different bridal shop and ordered a dress, but when it finally got to me, it was made completely wrong. In a panic, I made an appointment with Karen at Boulevard Bridal and started from scratch. They have the best selection of dresses for every body type and size.

I found the MOST AMAZING dress ever, and Karen was a dream come true to work with. I was able to get a new dress just days before my bridal photos, and it fits perfectly. I wanted a bustle put on and they referred me to a fantastic seamstress who was able to get my bustle done in less than 48 hours. Boulevard Bridal makes dress shopping fun and easy!
Zoe Wildgust
Jul 30, 2021
Highly recommend! Karen was a pleasure to work with and an integral part in finding my dream dress. She will work with you one-on-one to find your perfect gown for the special occasion, including ordering for your size. Prices are very reasonable and there is a good selection of dresses.
Natalie Ruth
Feb 18, 2021
I loved my bridal experience! You can bring 4 people with you. You get ALL the attention and can try on as many dresses as needed. I had zero idea of what I wanted in a dress, but at the end of the hour, I had my selection made! The price was right, I felt great in it, and I had tried on enough variety that I knew this was the dress! They have resources for alterations. They have accessories. I am plus size and I had lots of options to choose from! My party and I laughed, cried, and it was such a great overall experience!
Jaiden B.
Feb 04, 2021
100% recommend. If you are looking for a wedding dress, this should be your first stop! I came from out of town after hearing great things about this shop. I was hesitate to drive 2 hours to this place, but I am so glad I did. The shop owner was a gem! So kind and helpful. I wasn't sure what I was looking for, & she helped me find the perfect dress for a great price. They had many different types and styles of dresses. She also referred me to a fabulous alterations place. I don't have one complaint about this place. 12/10!
Katherine Willis
Nov 09, 2020
I had a great experience! The staff was very professional, friendly, and helpful. They made great suggestions and listened to what I wanted. It was the first shop I went to, and I came back later in the day to buy my dress. Also, the setup allows friends & family to have a comfortable viewing experience as well. I would highly recommend. I love my dress.
Hayley P.
Jan 20, 2020
We had a wonderful experience with Lisa and Mary Jane! They were some of the best help I have ever had at a bridal shop! They weren't intrusive, but offered sincere and kind suggestions about my selections. 10/10 would recommend them to my friends and family!
Sue A.
Apr 18, 2019
The only store that I found in St George with modest Mother of the Bride dresses. I talked to the sales lady, tried one on that I chose, then she brought one in. Though not exactly what I described it was perfect in look and fit. She was excellent at listening and viewing what I needed. Best dress shopping I have ever done.
Ghislaine B.
Mar 23, 2019
Great shop would highly recommend! It is always best to have an appointment so the ladies can take their time to show you exactly what you are looking for and will not be rushed! They have so many amazing gowns that we had a hard time picking just one but when we found it we all knew this was the one and the ladies were just so helpful!
Soondis H.
Jul 20, 2018
I had a great experience at a and be! My consultant was amazing, and helped me feel so comfortable. The dresses were beautiful, and Karen was always respectful of my budget. I'd definitely recommend a and be to anyone
Greta W.
Aug 06, 2017
Karen was amazing! Super knowledgable and friendly. She really made me feel comfortable with my purchase through the entire process. I knew that I could trust her expertise and she certainly came through. THANK YOU Karen for caring so much and always taking good care of me!
Rand F.
Nov 19, 2016
The Dresses, prices, and service was top notch! I only had two days to find and tailor a formal for a spectacular wedding in Newport Beach, Ca, and they not only found the perfect dress, but located a seamstress who could tailor the 3 skirt dress in ONE evening. amazing. It was perfect and the dress received a lot of compliments. We highly recommend this store.
Emily R.
Oct 23, 2013
I would recommend avoiding this shop and the owner like the plague. I went into this store without an appointment to just look at wedding dresses and the woman working couldn't even be bothered to greet me with a friendly hello or a "how can I help you?" She was very condescending when I told her my wedding day was 5 months away. Her response was something like "Well you need to get on it." After trying to explain that I was looking for a dress that was not too fancy, her response was "Well its one of the few days in your life you get to be fancy." She clearly did not want my business or want to try to help me find a dress for one of the most important days of my life.

Like in one of the other reviews I would give her no stars (or even negative stars) because of her demeanor. I'm still in complete shock over how a small business owner could treat anyone walking into her shop this way.