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With over 2,000 different gowns in stock from 40 different designers, trust your choice with us will be unmatched. Serving as members of the design team for several collections, you will often find styles offered exclusively to Becker's! Many brides love that Becker's can be their first and last place in searching for the perfect gown. The staff at Becker's was so helpful and let me try on every fantasy I had envisioned. I found my dress so quickly after getting engaged, but as soon as I had my dress on in the dressing room, I knew it was the one!
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Becker's Bridal is unlike any bridal salon in so many ways. One of the longest standing bridal stores in the country, the tradition of family ownership accompanies small-town service and the largest of design selections. Since 1934, we have had the distinct honor of serving over 100,000 beautiful brides for their weddings.
On Sunday, 6/26 doors open at 9am for a special pre-appointment VIP designer showcase event. For just $50/table (up to 6 in a party- limited space), you'll have special access to the Phoenix lounge where coffee, mimosas, pastries, and your bridal swag bag await. At 9:15am Edric, Maggie Sottero's designer, will be showing his favorite, newly developed bridal gowns on a live model and at 9:30am you'll have the chance to speak directly with the designer one-on-one to hear all about the inspiration behind these beautiful gowns.
Our Outlet in Lansing, MI specializes in designer bridal samples at reduced prices. Either the style has been marked down after relocating from Fowler, or has an original price point that fits the Outlet's range of $499-$2,000. The Outlet showcases around 700 bridal gowns, all sold out of collection only.
Our flagship in Fowler, MI showcases over 2,000 bridal gowns, available for special order or out of inventory purchase. Hundreds of bridal accessories are offered as well. Our flagship location is also home to the world's first and only bridal celebratory bar and lounge, The Phoenix. Our Outlet in Lansing, MI specializes in designer samples at reduced prices.
Reviews (27)
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Katie Borza
Jun 23, 2022
I cannot put into words how amazing this experience was! From the first minute I met Lisa I knew I was in good hands! She had the best energy, and I could tell she would help every step of this process. She took me to the section that I was most excited for (Disney Allure Bridal) and the very first dress I grabbed I was drawn to, and grabbed a few others.

I was feeling overwhelmed with what to try on first and Lisa helped keep me calm, and encouraged me to try the one I liked the most. Needless to say I purchased my dream dress, and the very first one I saw! Lisa immediately could tell how beautiful I felt in this gown, and when she placed on a veil in the mirror room, I knew it was the one! I couldn't have had this day without her!

The rest of the staff made me feel so special the entire time and I couldn't imagine my day without this perfect dress for me! We ended the day with charcuterie & drinks upstairs in the Phoenix Lounge which was perfect!
Heather Wortley
May 25, 2022
Our family has gone to brackets for all our wedding dresses from my mother, myself and my sisters and recently my daughter. Gigi Help with my daughter, and made the experience perfect, easy and a lot of fun. She was very knowledgeable, and knew the exact dresses that would flatter her body type and still fit in her vision for what she was looking for. The dress was perfection! Thank you Gigi Gregory!
Pamela Rick
May 23, 2022
I had the honor of coming here with my sister who is getting married in a few months. We were lucky enough to spend the morning with Lisa who is the most AMAZING stylist. Her ability to read my sister and help visualize when it came down to 2 gorgeous dresses was such a gift. And did you know they have over 3,000 dresses? My sister found an absolutely stunning gown and now we are celebrating in their quaint and totally adorable restaurant upstairs!
Michele Thomas
May 21, 2022
What an awesome experience! Our consultant Lauren was perfect! Very knowledgeable and down to earth, friendly and honest. Our daughter found the perfect dress and it was such an enjoyable and non-stressful experience! The lunch and drinks at The Phoenix afterwards was so convenient and a great addition to the whole experience! I purchased my wedding dress at Becker's 33 years ago and now so has our daughter. Great job Becker's and Lauren we could have not done it without you!
Alisha Braddock
May 16, 2022
I had the most AMAZING experience at Becker's Bridal. and said YES to the Dress! This place is absolutely incredible, with over 3,000 dresses to choose from. Lauren, the young lady who helped me, did an absolute excellent job finding me my dream dress! She really listened and went above and beyond to make sure I had the most incredible, memorable experience. I can't recommend this pace enough! Thank you!
Kimberly S.
May 13, 2022
Terrible experience. From the day of trying on dresses to my dress coming in incorrect by the designer, their communication (found this out via email and had to repeatedly ask for updates on deliver of my dress) and not accommodating although I had ordered the dress 7 months in advance. Highly recommend saving your money and not driving to this location. Save your money & go somewhere else that actually cares about brides.
Erin Stewart
May 12, 2022
My bridal consultant was Jenna! She was wonderful! I had a horrible experience in my hometown bridal shop. Me and my sisters made the trip down to Becker's and had an amazing experience! I tried on many different styles, did not feel rushed and found my dress! I'm in love with it! Thank you for making my dress shopping experience amazing!
Rachel DeVos
May 11, 2022
Where do I begin! The whole experience from the consultation to eating at the restaurant above the shop, all was wonderful! This was the first place I went in my search for a wedding dress & I am so thankful I made the drive across the state. Their attention to detail & help making the experience truly something to remember meant so much to me personally. I 100% will refer friends & family in the future
Alyssa S.
Apr 11, 2022
Me and my bridal group went dress shopping on April 9. 2022 and the experience was AMAZING! Lauren was my stylist and she was AWESOME! I tried on a handful of dresses and the one I walked away with was one Lauren picked out for me and it was a dress I never thought I would feel comfortable wearing but the dress she picked made me feel like a beautiful and confident bride! Lauren, thank you so much for making this experience better than I ever imagined and for helping me find my perfect wedding dress!
Paige Marken
Mar 29, 2022
So many dress options! Consultants who are genuine and knowledgeable! I flew in from Texas because BB had the selection and reputation I desired. I'm so grateful for Penny and her genuine excitement and dedication to finding my special dress. My mom can't stop telling friends how awesome our experience was @ BB.
Jill Wright
Feb 28, 2022
I can not say enough about this place! First of all I want to quit my job and own one I loved it so much here I didn't want to go home! Next I would like to say this was my 6th bridal shop I had visited and never an experience quite like this. If you are a soon to be bride; go! I called last minute asking if they had anything in a couple days as I had bridesmaids in town, I'm almost positive penny had stayed later on a Sunday for me.

I loved her! She was wise and silent yet spoken and honest when I was asking for her outside person input. She waited for me to see what I said at all times and let me search with her, and she actually suggested to alter my vibe a little with a particular style- which I ended up saying "yes" to! My expectations were exceeded here with the extra love upon purchasing a dress from here (which you will experience without spoiling it here). ALSO the restaurant upstairs the food and drinks are exquisite and the place is BEAUTIFUL! Again, SO many styles are here you are guaranteed to find your "yes" dress!
Kelly Langton
Jan 12, 2022
I had my bridal appointment with Lacey and she was beyond amazing. 100% recommend Becker's. I showed her my inspiration shots and she pulled the perfect range of dresses. She made my feel so special and of course she helped me find the one! Such a wonderful experience and my dress was under my budget! Definitely go to the Phoenix lounge after for a bite to eat and drinks.
Liane E.
Dec 05, 2021
I was obsessed with this one particular wedding dress I saw online. I found a place that carried it, and that place was Becker's! I was SO happy to try it on, so much so that I drove over an hour and a half each way! The place is gorgeous, and the stylists are so sweet and friendly! I loved the owner Shelley too! She was knowledgeable, stylish, bubbly and kind!

I also loved working with Cayla, my stylist, she's also so patient, gorgeous, knowledgeable and sweet! I will strongly recommend Becker's to everyone. They made my experience so magical and I CAN'T WAIT to wear my dress! Any bride MUST go there, and they'll be sure to find their dream dress!
Jj S.
May 22, 2021
My experience with Becker's Bridal was back in 2018 when I was shopping for the dress but I never had a chance to share my opinion till now. We went to Kleinfeld in NYC and found a style of dress I liked but I just couldn't justify flying out there for tailoring and the order time was super long, not to mention the price tag for something so simple. I'm also not crazy with brands when it comes to wedding dress.

Someone told me about Becker's and I thought why not. It was awesome in many steps: 1) appointment booking process was simple and flexible, the staff contacted me and worked with me on my availability. Fast response time 2) large selection, rep seemed to have good knowledge and hone in to what I looked for ok 3) even when I didn't find "the dress", they had someone else come in to gather more info, I believe Derek was the one asking me what I liked in other dresses I've tried and what I envisioned.

I saw a style and silhouette of one of their dresses that I liked but didn't care for the fabric material, I wanted something more polished like Mikado Silk. Derek made a call to the designer on the spot and bam! Made it happen. The additional fee was reasonable and they even made recommendation for the seamstress who could make additional custom work on the dress afterward for me as well (I wanted to add certain look to the back of the dress).

They helped me order additional yards of fabric, etc. Again, all very smooth 4) Their seamstress recommendation, Han, also was legit! I told her my dateline and she worked with me and made same day revision when it didn't look the way I wanted. Great customer service all around. Final result of my dress is something unique and can'y be found exactly the same elsewhere.

Could I have done this elsewhere? Perhaps, but Becker's is right by me and why not support our very own? This place beats Kleinfeld for the sensibles like moi. I've since taken my best friend, my colleague there and they found their dresses. Taken my friend there again today and thought I'm due to share a review.
Katelyn B.
Apr 11, 2021
Lisa did an amazing job helping my mom pick out her dream dress! We only spent one hour and when she found her dress it was instant tears!
Josie C.
Aug 11, 2020
Gigi was so awesome! Came in and was a little unsure with what I was looking for but she was able to find so many amazing options, and I ended up getting my dress on the first visit! Can't thank you enough Gigi, thank you for making finding my dress so easy!
Kelci R.
Jul 17, 2019
I had gone to another shop and found a dress that I really liked. The problem was it was over $3000. I couldn't justify spending that for a dress I'd wear once. So we made an appointment at Becker's and literally the first dress grabbed was the one! Even better, the price was under $800. I would highly recommend going here to shop for your wedding dress! You can't beat the price especially while keeping the quality!
Tammy M.
Jun 11, 2019
We drove 5 hours round trip to go to Becker's. We were shoved in a small corner with 10 other people who were there with other brides. The young lady who helped us was very sweet but did not know the inventory at all. We asked for Demetrios or Stephen Yearick as stated on their website that they carried these designers. They had them put away somewhere and came out with ONE dress from each designer.

We kept explaining what we were looking for and the stylist kept bringing dresses that were not even close. They way over book brides it was complete chaos in there. We felt very rushed. It was a complete waste of an entire day to go there I would not recommend.
Rachel B.
May 18, 2019
Wowza! Becker's Bridal has such wonderful stylists who really truly care about the bride and her desires. We had a wonderful time with Lisa who really put her all into our brides emotions and details. Highly recommend Becker's!
Nicole L.
Feb 24, 2019
I had a horrible experience here. I came in after hearing great reviews from friends and coworkers only to be completely underwhelmed. The stylist I had did not listen to any of my feedback. She was pulling gowns that didn't look like anything I showed her and it was frustrating. I also do not recommend this salon to anyone looking for a personal or more private experience.

I was 2 feet away in both directions from other brides and their loud families. It was awful trying to hear feedback from my own and feel like I mattered. I definitely won't be recommending this to anyone looking for a salon to try on dresses at.
Katie N.
Nov 08, 2018
I came here with almost all of my family in June for my first ever appointment to try on wedding gowns. I had an idea of what I wanted, but they went above my expectations. I tried on well over 20 dresses within a couple of hours before choosing the dress. I was so comfortable throughout my appointment and they did a wonderful job of deciphering what I liked about each dress to help me pick the perfect one.

I live in Texas, so they shipped my dress to me. I didn't have any issues. It arrived in perfect condition and fit wonderfully. It was a really special day for me and I loved having them be a part of it. I'm so happy I chose Becker's Bridal. I can't wait to update this review with pictures.
Amy G.
Aug 13, 2018
Everything about my shopping experience from start to finish at Becker's was simple, easy, and enjoyable. Their layout is great for multiple brides to shop at once, the employees are always friendly and prompt to respond to your questions and their customer service is excellent. They have such a great selection of dresses at many difference price ranges and sell beautiful accessories.

I drove from two hours away and it was totally worth it. Becker's went above and beyond for me due to some unforeseen circumstances when they didn't have to. It says so much about this small town business. I'll never forget the kindness they showed me. I recommend them to EVERYONE and will continue to do so! Thank you Becker's!
Emily H.
Sep 30, 2017
I ended up buying my dress from this shop, which I now regret. I was in between two sizes when they measured me (all of my measurements except for one put me in the lower of the two sizes), and the salesperson (not sure of his name) insisted I choose the larger size. I tried on a similar style in that same size (by the same designer of course), and it was enormous on me!

I took photos of myself in the dress, which I later showed to a seamstress, and she was shocked they would recommend getting the larger size - she said it would have been a nightmare to alter. They also wrote something about how the "bride was insistent on the smaller size" on my contract, which simply wasn't true. Fortunately, I did choose the next size down, but I'm baffled as to why someone with supposed knowledge and experience in this industry would have recommended otherwise.
Kimberly K.
Sep 27, 2017
I came all the way from San Antonio to find my wedding dress at Becker's and it was worth it! My mother had an article clipped out from the Detroit News for years about Becker's Bridal so when I told her it was time to shop for a dress she knew exactly where to take me. Penny helped us every step of the way and gave us her undivided attention the entire time.

She will take into consideration your budget, your figure, and style and make suggestions. The selection and range of sizes and styles available is vast but thankfully Penny made a potentially overwhelming ordeal a fun experience. I'm so happy with the dress we found and even more happy that my mom decided to buy it for me, thanks Mom! And thank you Penny for the personalized service and help finding the perfect dress!
Kayla P.
May 11, 2017
I recently said "Yes to the Dress!" At Becker's Bridal! I booked my appointment after hearing rave reviews about their bridal shop. My bridal attendant was Lacey (i think that was her name anyway) and she was perfect! She was the perfect match for helping me find my wedding gown. She was personal, gave advice, answered any and all questions i had, and even helped my Maid of Honor with learning how to properly bustle my dress.

She listened to what I was looking for in a dress but also helped me keep an open mind about other styles. She's actually the one who picked my dress! She listened to what I was looking for and brought what she thought would be a good fit for me to try on, and she was spot on! The dress was perfect and fit perfect! The other employees also brought along water fot everyone to make sure we were comfortable. Thank you Beckers for making my bridal gown search easy and fun!
Melissa N.
Oct 02, 2016
I have shopped at 7 different stores and have tried on way too many dresses. After all that, I had a great experience finally finding my dress at Becker's Bridal! They have a beautiful facility, friendly staff, and a HUGE selection of dresses to try on. Best of all, they're not all size 10! I was able to try on dresses close to my size. No clips needed!

Also if you've shopped around, I'm sure you've noticed that different stores have different prices for the same dress! Not to worry, I found Becker's to be priced well on a variety of dresses I came to see. Great bang for your buck! They'll also give you a credit toward an accessory of your choice if you buy on your first visit!

My only complaint is that they won't give you the name of the designer until your purchase your dress. I understand why, but it's a pain when you simply want to find more photos of the dress on actual brides. I went home and searched for hours to find the designer of the dress I was considering. Then I happened upon another dress on that designers page, and ultimately went back and purchased that dress! I wouldn't have found my dream dress with out going to that designers page.
Cindy A.
Jun 03, 2015
TIP: If you need more time to shop for a dress and need assistance with purchasing a dress, take a day off with your mom or sister ON A WEEKDAY. Weekends are the busiest. Don't even try to write a bad review of this place if you were a walk in and needed instant attention on a weekend. Families are in that store for the same reason as yours so be courteous and make a RSVP! THE MAGIC ROOM: I came here to see the room full of mirrors that gives a bride a 360 degree view of her dress-to-be. And.

I didn't just see the room, I said yes to the dress. And when my Casablanca gown came in, the magic room made it THAT much more emotional when mom put the veil on my head and I saw myself standing as a bride for the first time. This store brings a smile on my face whenever I think about it. I can't recommend this location enough. THE SHOPPING EXPERIENCE: Buying a wedding gown can be overwhelming.

In fact, I had all my bridesmaids, mom and mother in law help me shop. My sales girl knew how to work me in and out of their selections for me without compliant. She could tell that I was overwhelmed and helped me decide which dress I really wanted to try on and humbly helped me reject my not so favorites in front my family. ONE STOP SHOPPING AREA: What's neat about this location is that it offers ALL sizes of wedding gowns, so you don't need to be jumper cabled in.

You can actually see how your dress would fit YOUR body type. And afterwards, you can go across the street to shop for bridesmaids dresses and party dresses for mom and grandma :